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Does Driving a Porsche Make a Man More Desirable to Women?
Scientific Computing | 6/17/11

Posted on 07/18/2011 1:01:01 PM PDT by null and void

New research finds that men’s conspicuous spending is driven by the desire to have uncommitted romantic flings. And, gentlemen, women can see right through it. Study shows that flashy spending may work for the short term but not for marriage. Just as peacocks flaunt their tails before potential mates, men may flaunt flashy products to charm potential dates. Notably, not all men favored this strategy – just those men who were interested in short-term sexual relationships with women.

The series of studies, "Peacocks, Porsches and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System," was conducted with nearly 1,000 test subjects and published recently in the Journal of Personality and Social Psychology. The research was performed by faculty at Rice University, the University of Texas-San Antonio (UTSA) and the University of Minnesota.

"This research suggests that conspicuous products, such as Porsches, can serve the same function for some men that large and brilliant feathers serve for peacocks," said Jill Sundie, assistant professor of marketing at UTSA and lead author of the paper.

"The studies show that some men are like peacocks. They’re the ones driving the bright colored sports car," said co-author Vladas Griskevicius, assistant professor of marketing at the University of Minnesota.

According to the researchers, women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic). However, there was a catch: although women found the flashy men more desirable for a date, the man with the Porsche was not preferred as a marriage partner. Women inferred from a man's flashy spending that he was interested in uncommitted sex.

"When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car," said co-author Daniel Beal, assistant professor of psychology at Rice. "People may feel that owning flashy things makes them more attractive as a relationship partner, but in truth, many men might be sending women the wrong message."

Though often associated with Western culture, extreme forms of conspicuous displays have been found in cultures across the globe and throughout history. While finding that men may use conspicuous consumption as a short-term mating signal, the researchers discovered that women don't behave in the same manner and don’t conspicuously spend to attract men. "Obviously, women also spend plenty of money on expensive things," Sundie said. "But the anticipation of romance doesn't trigger flashy spending as it does with some men."

Other co-authors of the study are Kathleen Vohs, University of Minnesota; Douglas Kenrick, Arizona State University; and Joshua Tybur, University of New Mexico.


TOPICS:
KEYWORDS: genderwars; manhood; psychology; singles
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To: null and void

For some reason, I was expecting a lot more cool car pics on this thread..........


161 posted on 07/18/2011 4:42:48 PM PDT by Sarajevo (The only reason I would take up walking is so that I could hear heavy breathing again.)
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To: Salamander
Before I continue I think you should be sitting down. More Sexy Useful to follow!

Not only does the tractor have a post hole digger and bucket, it has a plow, disk harrow and brush hog (not to be confused with chopper).

In addition my white pick up tows a Zero Turn Mower and Kawasaki Mule plus other items as described in previous posts.

The Mule is used to carry a STIHL brand chain saw that has an extendable shaft that enables one to stand on the ground and cut tree limbs 12 to 14 feet above the ground.

I think it is well and good that I can not tow or carry all these items at one time, it might get dangerous out there with my Useful rating so high.

I could very well get drug from my plain Jane pickup and ravished on the spot ! LOL

btw: great photos on your web site.

162 posted on 07/18/2011 5:19:19 PM PDT by TYVets (Pure-Gas.org ..... ethanol free gasoline by state and city)
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To: wardaddy
:-)
163 posted on 07/18/2011 5:42:10 PM PDT by lonevoice (Life is short. Make fun of it.)
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To: Fido969

Probably. For him, it’s a solitary pursuit and there are probably no complaints. :-)


164 posted on 07/18/2011 5:48:59 PM PDT by lonevoice (Life is short. Make fun of it.)
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To: Fido969

Did anyone get that metaphor but me


165 posted on 07/18/2011 5:54:25 PM PDT by wardaddy (Palin or Bachman..either with Marco....I'm often on a DroidX..in bed late...hence my spelling..sorry)
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To: tanknetter

You’re right.....I got them mixed up.

But honestly, wouldn’t the jag campaign work for both cars?

To me, Porsche just screams “insecure....run away!”


166 posted on 07/18/2011 6:02:23 PM PDT by Badabing Badablonde (New to the internet? CLICK HERE)
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To: Badabing Badablonde
But honestly, wouldn’t the jag campaign work for both cars?

Yes, it would. However since Jags are larger cars the Porsche advert wouldn't transfer over as well.
167 posted on 07/18/2011 6:44:49 PM PDT by tanknetter
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To: atc23

I think her had 3 hamsters and a rubber band.

[I always called it the Dawdge Dawg]

Bleah!

Driving dad’s F250 with the Holley 4 barrel was way more fun.


168 posted on 07/18/2011 7:35:48 PM PDT by Salamander (I'm your pain.)
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To: TYVets

If you’re *not* The Perfect Man, I don’t know who is.

:)

[and thanks...my page is a bit of a cyber flea market but I mean well]...LOL


169 posted on 07/18/2011 7:38:26 PM PDT by Salamander (I'm your pain.)
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To: null and void

Is there a car associated with cougar women?


170 posted on 07/18/2011 8:07:58 PM PDT by TheDingoAteMyBaby
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To: null and void

If you drive a Porsche, you won’t have time for women.


171 posted on 07/18/2011 8:11:46 PM PDT by ROCKLOBSTER (I love the smell of burning Hope & Change in the morning.)
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To: Neidermeyer

“Steve McQueen drove a Porsche. He wasn’t a Metro sexual.
******************************************************
His Porsche had 12 cylinders ,over 1000 hp and a curb weight lower than a Mazda Miata.”

Mark Donohue drove one of those too. I’m pretty sure that’s the car that prompted him to say, “If you can burn rubber from the apex of one turn to the braking point of the next turn, THEN you have enough power.”


172 posted on 07/18/2011 8:16:48 PM PDT by ZirconEncrustedTweezers (I don't have hobbies. I'm developing a robust post-apocalyptic skill set.)
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To: isthisnickcool

Great war story.

My friend says that the smart chicks eventually learned to count the jumps of the second hand to make sure they were doing five per second. But then the knockoff manufacturers started making fakes like that.


173 posted on 07/18/2011 9:22:44 PM PDT by Erasmus (I love "The Raven," but then what do I know? I'm just a poetaster.)
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To: Tijeras_Slim

Let’s see—what did Richard Pryor say to Gene Wilder in that movie where they had to steal a car? Oh, yeah—

“Don’t steal that one, lookie here. This one is pure....kitty.”


174 posted on 07/18/2011 9:27:02 PM PDT by Erasmus (I love "The Raven," but then what do I know? I'm just a poetaster.)
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To: Salamander
OK, I'll take a stab---

You're a Portugese cabbie in Stuttgart?

≤}B^), but from personal experience.

175 posted on 07/18/2011 9:32:03 PM PDT by Erasmus (I love "The Raven," but then what do I know? I'm just a poetaster.)
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To: linn37
Men who drive pickup trucks are sexy.

Seconded!!!!


(Ok, I know it's not a pickup, but it was the first truck + hot guy image I found)
176 posted on 07/18/2011 10:00:52 PM PDT by Ellendra (God feeds the birds of the air, but he doesn't throw it in their nests.)
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To: Salamander

Goats? :)


177 posted on 07/19/2011 12:33:22 AM PDT by Brad’s Gramma (Where do YOU stand in your relationship with God???)
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To: Brad's Gramma

Yes.

Goats.

:)


178 posted on 07/19/2011 1:06:45 AM PDT by Salamander (I'm your pain.)
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To: Salamander
Goat


179 posted on 07/19/2011 1:13:52 AM PDT by The Cajun (Palin, Free Republic, Mark Levin, Rush, Hannity......Nuff said.)
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To: null and void; Salamander; brytlea; lonevoice; dixiechick2000

Tonight myself and 11 year old manchild (number 3/5) took a late nite ride on a clear balmy 75 degree nite up the Natchez Trace to Nashville and back south to our rural abode....bout 90 minutes

In Moms paid-for black 911.....with top down listening to Savage on WTN 99.7 and having some man talk and checking out the deer in the big moon

I gotta ask though...will those sorts of rides in a Porsche possibly make the little fella possibly become a pal of Dorothy?

This thread has me worried

(s)


180 posted on 07/19/2011 1:25:17 AM PDT by wardaddy (Palin or Bachman..either with Marco....I'm often on a DroidX..in bed late...hence my spelling..sorry)
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