Posted on 05/25/2011 5:56:51 AM PDT by Cronos
The market for pre-owned vehicles continues to keep up the pace in this challenging economic environment, forcing the car makers that have made a business out of selling used cars come up will all sorts of solutions meant to put them ahead of the pack.
In the US, the competition on this segment is fierce. There are, however, only a limited number of things you can do, as a producer, to increase the appeal of a so-called certified pre-owned car. And most of those things have something to do with aftermarket gadgets and systems.
Hyundai, one of the biggest players on the CPO segment, is continuing its push towards the top by announcing this week that from now on, every used car it sells will come with a free for three months Siriu Radio. That means free access to 170 channels of commercial-free music programming, as well as sports, news, talk, entertainment plus traffic and weather information from SiriusXM.
"Hyundai drivers have come to expect high quality, reliability and safety across our entire model lineup," said Jose Froehlich, Hyundai Certified Pre-Owned manager. "SiriusXM programming highlights the innovative features that make driving a Hyundai vehicle enjoyable, and we are pleased to offer an introductory 3-month XM subscription to even more of our customers."
This is the second time the South Koreans try such a stunt on the American CPO market, after sister brand Kia announced at the end of last year it will offer the "Sirius Everything" package for free, also for a period of three months.
This is series!
I have owned a KIA for one year. My wife is looking to buy one for herself.
i’ve never even driven a KIA — how do you find it? (*Obviously you like it as your wife is getting one now!*)
I got the AWD Serento V6. It is good on gas, and fun to drive. It seats 7. When I bough mine, four other people I know bought one.
Now I have five Sirius/XM units in the household. Three of them in our cars, one for the house and a portable unit I can lug around in the backyard or on trips. I consider satellite radio absolutely indispensable and I'll cut back on food before I cut back on my satellite radio! (Don't worry, my wife and I can afford to lose a few pounds).
I have Sirius in my car. The reception is great, but the sound quality is just awful (digital compression).
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