Posted on 04/15/2011 1:38:02 PM PDT by JoeProBono
CHICAGO, April 15 (UPI) -- Sears Roebuck and Co. filed a lawsuit in Chicago against the makers of a "sexual enhancement spray" for using its Diehard trademark.
The U.S. District Court lawsuit, which Sears filed along with subsidiary KCD, accuses Rockhard Laboratories LLC of trademark infringement and deceptive trade practices, the Chicago Sun-Times reported Friday.
KCD is the owner of the Diehard brand, which includes car batteries, auto parks, hats and boots sold at Sears.
The suit states Rockhard Laboratories has been using the brand name "Die Hard" for a "numbing agent for male genitalia" since 2010.
more like shriveling agent
Welcome to the party pal
Don’t tell me that the 602 man is now an online legend? I hadn’t heard of him since 1975.
Hey, it beats (har!) paying the doctor’s fee every time you need a hysterical paroxysm...
L O L, L O L 8-_))
Okay so change the name and shut up about it Sears and Sawbuck.
‘Day Hard’ , Hardest Day’ , ‘Hard Daze Night’?
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