Agreed, but with one other observation.
I would bet a good dinner out, that the comment about Apple being a "pain in the ass" had two motivations:
If Apple's name wasn't in the headline, the business tech press would have largely ignored this item, relegating it to second or even third-tier story placement. Beracha wanted notoriety, and got it, by leveraging APPLE's name instead of his own or even Microsoft's. What a crappy, sleazy way to get headlines. Works, though.
Microsoft knows that Apple gets headlines (see #1), and is a lot smarter than Beracha, used him, and threw him aside like a wad of tissues after an afternoon tryst in a cheap motel. All to get airplay for their new toy.
Eewww. I want a shower... these kinds of people disgust me. :)
From what I heard, it was a discussion on an airplane flight... after a few drinks... with his seat mate who turned out to be a "journalist." Sleazy... and perhaps unethical?