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Seize the iPad opportunity now, says Gartner
Digitimes ^ | November 5, 2010 | Joseph Tsai

Posted on 11/06/2010 2:10:04 AM PDT by Swordmaker

The Apple iPad and its ecosystem are likely to disrupt existing technology use profiles and business models, and CEOs should ensure that its potential is being seriously evaluated inside their organizations, according to a new report from Gartner.

"It is not usually the role of the CEO to get directly involved in specific technology device decisions, but Apple's iPad is an exception," said Stephen Prentice, Gartner Fellow and vice president. "It is more than just the latest consumer gadget; and CEOs and business leaders should initiate a dialog with their CIOs about if they have not already done so."

Gartner forecasts worldwide media tablet sales to end users to reach 19.5 million units in 2010, driven by sales of the iPad. Media tablets are poised for strong growth with worldwide end user sales projected to total 54.8 million units in 2011, up 181% from 2010, and surpass 208 million units in 2014.

Unless there is a self-evident case to the contrary, Gartner recommends that IT organizations should provide at least concierge-level iPad support for a limited number of key users, and prepare a budgeted plan for widespread support of the iPad by mid-2011.

"Individuals are willing to buy these devices themselves, so enterprises must be ready to support them," said Prentice. "While some IT departments will say they are a Windows shop, and Apple does not support the enterprise. Organizations need to recognize that there are soft benefits in a device of this type in the quest to improve recruitment and retention. Technology is not always about productivity.

Gartner also recommends that CEOs ask their marketing and product development teams to present a creative briefing as soon as possible, detailing how iPads could be used by the company and its competitors, because the iPad has the potential to be hugely disruptive to the business models and markets of many enterprises. "We are already seeing announcements about competing devices from other vendors, including RIM, Samsung, HP and Dell, but the iPad is currently well ahead of the pack with the lion's share of the market," added Prentice.

Like the iPhone before it, the iPad is an iconic device that redefines markets. Media gurus and forecasters struggled to categorize this device at the time of launch; and some made the mistake of assuming that, like all tablet-format devices before it, it would remain a niche product for a limited market.

According to Gartner analysts, the iPad is not a notebook replacement for most users, but a valuable companion device. As it is much less intrusive in face-to-face environments than conventional notebooks, it is well suited to a sales or information-sharing environment. It also makes electronic media consumption effortless and casual, thereby increasing consumption.

As use of the iPad grows, examples are emerging in industries and professions including consumer applications (such as a personal stock portfolio review), book and magazine publishing, architects and realtors sharing plans in the field, finance specialists sharing quotations with prospects, and salespeople looking to demonstrate interactive presentations. Interest from the healthcare sector is high, but the inability of the device to withstand sanitization or operate inside a sealed pouch is a limitation.

With an undeniable style factor and ease of use, as well as various multi-touch, display and communications capabilities, the iPad makes a strong statement in many customer-facing sectors, such as retail, hospitality and tourism. In transportation, especially aviation, Australian carrier Jetstar is trialing an iPad rental service for in-flight entertainment, and Malaysia Airlines is using iPads in a kiosk mount as self-service check-in devices.

"While there are no certainties, the iPad looks set to become a market-disrupting device, like the iPod before it," said Prentice. "Even if you think it is just a passing fad, the cost of early action is low, while the price of delay may well be extremely high."


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: ilovebillgates; iwanthim; iwanthimbad; microsoftfanboys

1 posted on 11/06/2010 2:10:07 AM PDT by Swordmaker
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To: ~Kim4VRWC's~; 1234; 50mm; Abundy; Action-America; acoulterfan; AFreeBird; Airwinger; Aliska; ...
Gartner advises CEOs to instruct their IT departments to embrace the iPad... don't wait. It may be expensive to ignore it. PING!

Please! No Flame Wars!
Discuss Issues, Software, and Hardware.
Don't attack people!
Please ignore the anti-Apple thread trolls!


Apple iPad Ping!

If you want on or off the Mac Ping List, Freepmail me.

2 posted on 11/06/2010 2:12:34 AM PDT by Swordmaker (This tag line is a Microsoft product "insult" free zone.)
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To: Swordmaker

If Gartner was unbiased, they would suggest CIOs wait until the plethora of other “pads” hit the market so they can evaluate which one best fits their business, rather than urging CIOs to be early adopters of the first device available.


3 posted on 11/06/2010 2:53:34 AM PDT by Erik Latranyi (Too many conservatives urge retreat when the war of politics doesn't go their way.)
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To: Swordmaker

I want an ipad. But I don’t know exactly why...


4 posted on 11/06/2010 2:55:33 AM PDT by BigCinBigD (Northern flags in South winds flutter...)
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To: BigCinBigD

Hehe, that sums it up. I have my iPhone and can’t think of anything I need the iPad for, but I do want one. If I can use it for my photography it would be great. At $500.00 its not so expensive, but its $500.00 I don’t want to spend on a new toy yet. Perhaps next year.


5 posted on 11/06/2010 3:04:04 AM PDT by lefty-lie-spy (Stay metal. For the Horde \m/("_")\m/ - via iPhone from Tokyo.)
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To: lefty-lie-spy

I’m thinking of early 2011 as well. If I do get one it will be the 64gb 3G model.


6 posted on 11/06/2010 3:20:58 AM PDT by BigCinBigD (Northern flags in South winds flutter...)
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To: Erik Latranyi
If Gartner was unbiased, they would suggest CIOs wait until the plethora of other “pads” hit the market so they can evaluate which one best fits their business, rather than urging CIOs to be early adopters of the first device available.

By most accounts, Apple has about a two-year headstart, and is able to leverage the large development base for the iPhone/iPod Touch. They have been surprisingly aggressive (for Apple) on pricing, and no one big player seems poised to get more than a small slice of the tablet pie. Two years is half a lifetime in tech cycles, and groups like Gartner like critical mass for organizations. Apple has it already.
7 posted on 11/06/2010 5:48:24 AM PDT by Dr. Sivana (There is no salvation in politics)
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To: Dr. Sivana
By most accounts, Apple has about a two-year headstart, and is able to leverage the large development base for the iPhone/iPod Touch.

It is a segment in its infancy. Apple's headstart only ensures more players will enter this market.

I believe the "pad" market will exceed laptops in about 5 years. If you look at devices like the Fujitsu T580 and the power it delivers as a laptop and pad, the drive for more capability will continue.

Devices like the iPad and Galaxy Tab are toys in comparison to where this market will go.

8 posted on 11/06/2010 6:05:13 AM PDT by Erik Latranyi (Too many conservatives urge retreat when the war of politics doesn't go their way.)
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To: Swordmaker

iPad might be bigger than the iPhone & iPod combined and I honestly would have not seen this coming.


9 posted on 11/06/2010 6:23:38 AM PDT by Tribune7 (The Democrat Party is not a political organization but a religious cult.)
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To: BigCinBigD

Try one out first. I got one a couple of months ago. I do not like it. Not at all.


10 posted on 11/06/2010 6:25:17 AM PDT by ladyjane
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To: Erik Latranyi
Devices like the iPad and Galaxy Tab are toys in comparison to where this market will go.

Of course. And DOS and Mac OS were toys compared to Unix. I have seen splintered segments, CP/M, Unix, even Linux. The same thing that made them powerful and flexible limited standardization.

Also, with ubiquitous WIFI/hi-speed Cell connectivity, the power of the unit becomes less important, if folks are just logging into a remote system with all of the horse power. I am not a big advocate of "cloud computing," but pads are where it really might make sense.
11 posted on 11/06/2010 6:30:22 AM PDT by Dr. Sivana (There is no salvation in politics)
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To: lefty-lie-spy

There is a $29 accessory that plugs into the iPad. You can connect your digital camera directly to the iPad and download pics to review instantly.

Hopefully Santa Claus is going to stuff one in my stocking.

BTW, it gives you a USB port for other uses also.

http://www.apple.com/ipad/accessories/
scroll down .


12 posted on 11/06/2010 6:52:48 AM PDT by Vinnie (You're Nobody 'Til Somebody Jihads You)
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To: ladyjane

Can I ask why you don’t like it? We are getting one for our son for his birthday and would like to hear from someone who is not impressed. It looks like exactly what we want.


13 posted on 11/06/2010 7:01:10 AM PDT by momto6
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To: momto6

Don’t worry, your son will love the ipad! I haven’t met a kid who doesn’t love it. I saw a 2 year old kid the other night at a restaurant playing a NASCAR game on one. He was glued to it.

I like a real keyboard to type. The ipad has a small “keyboard” that I find hard to use. What is really irritating is typing anything with numbers and letters, e.g. passwords, addresses. You have to keep switching between each keyboard. Also some of my favorite sites won’t work because the device doesn’t support it.

Get ready to spend A LOT OF $$$ on apple’s aps.


14 posted on 11/06/2010 7:34:03 AM PDT by ladyjane
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To: Swordmaker

What is an I-pad? Is this something that people have to have or they will be cast out of the flocks of society?

All I see is people so preoccupied with these gadgets they don’t have a clue about the reality surrounding them, they can’t drive,they are distracted by this tool of instant information, they look upon those unfortunates that don’t carry these devices as “savages” and basically carry these around like a badge of elitism.


15 posted on 11/06/2010 7:41:48 AM PDT by Eye of Unk (If your enemy is quick to anger, seek to irritate him. Sun Tzu, The Art of War.)
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To: ladyjane

Thank you, much appreciated.


16 posted on 11/06/2010 7:57:53 AM PDT by momto6
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To: ladyjane

Sound advice.


17 posted on 11/06/2010 8:01:43 AM PDT by BigCinBigD (Northern flags in South winds flutter...)
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To: Erik Latranyi
If Gartner was unbiased, they would suggest CIOs wait until the plethora of other “pads” hit the market so they can evaluate which one best fits their business, rather than urging CIOs to be early adopters of the first device available.

They aren't available yet, most won't be until after the new year, or they are not workable for what the iPad does... simple enough. Read the comments that follow the article.

18 posted on 11/06/2010 2:50:27 PM PDT by Swordmaker (This tag line is a Microsoft product "insult" free zone.)
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To: ladyjane
Get ready to spend A LOT OF $$$ on apple’s aps.

Why? A lot are free. And most are less than $5. How many did you buy? You want a real keyboard buy the bluetooth keyboard and pair it to your iPad. Done. Problem solved.

Obviously, your favorite site isn't Freerepublic... ;^)> ... it works fine... but it must be a Flash intensive site. Mind sharing?

19 posted on 11/06/2010 3:06:40 PM PDT by Swordmaker (This tag line is a Microsoft product "insult" free zone.)
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To: Swordmaker

Actually FR is probably my favorite site. I can type this response in less than 30 seconds on my MAC. It would take me 5x longer trying to type it on the Ipad.

Out of the blue and not really related - has anybody tried chrome? My computer is flying with it!


20 posted on 11/06/2010 4:07:51 PM PDT by ladyjane
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