Posted on 09/17/2010 2:54:27 AM PDT by Swordmaker
A recent study by leading market research firm Technology Business Research, Inc. (TBR) finds that the tablet will displace many consumers' secondary PCs, creating a third major device category for personal computing and connectivity. The study points to the success of Apple's iPad as a demonstration that the consumer seeks quick, easy e-mail and Web access via a device that features more portability than a laptop PC while providing instant-on and more usability than a smartphone. Although laptop PCs will lose some ground to tablets, TBR believes the market will support all three device styles for computing and connectivity, including the laptop, tablet and smartphone.
"The rise of tablets is a clear signal of consumers' desire for different forms of information consumption. Tablet devices, such as the iPad, will shake up the personal computing ecosystem and the PC market," said Ezra Gottheil, Senior Analyst at TBR, in the press release. "Tablets will displace sales of consumers' secondary laptop PCs, while their primary PC will continue to maintain its role for tasks such as document creation, storing files, and editing photographs. The majority of consumers will still own a PC two or three years down the road, but they will increasingly leverage other devices for computing and web access needs."
TBR's iPad & Web Tablet Buyer Study surveyed 500 United States-based iPad owners and future buyers, who plan to purchase an iPad in the next six months. Key findings include:
• About a third of buyers replaced or will replace their PC with the iPad.
• Almost half of buyers use their iPad as their primary computing device.
• More than 80% of buyers stated the iPad met or exceeded expectations.
The TBR iPad & Web Tablet Buyer Study report documents the emergence of a third connectivity device in the consumer arsenal. The tablet category will be a vital piece of the computing ecosystem.
"The tablet device will rapidly establish itself as a powerful information consumption device in both the consumer and business markets," said TBR President Jon Lindy in the press release. "All those in the computing ecosystem must keep the tablet in mind when putting together their strategies for 2011 and beyond."
Survey data included:
• Respondent demographics and technology profiles
• Purchase criteria and purchase process
• Device usage and anticipated usage
• Satisfaction and desired improvements
• Attached purchases
Source: Technology Business Research, Inc.
Yeah, just like it does Netflix...there’s a fee, it’s called Hulu-plus (I think) and you can get it for iPad or iPhone. We haven’t been out to a movie in a long time because we just pay the fee (I think it’s 9 bucks for Netflix and the same for Hulu.) The cost for a movie ticket around here, one ticket is 9.50...so for the cost of one movie for two per month, we can have dvd’s delivered via mail (netflix) or watch movies/television instantly online from netflix or hulu.
The amazing thing about Netflix is they often put movies online to watch instantly, the same time the DVD is released. I’m not sure what their criteria is for deciding which go online free, but I’m always surprised when I see it happen. IMO, the best thing about both Netflix and Hulu are not the movies but watching old TV shows that you watched as a kid and enjoyed. Or as I said was the case with my husband, catching up on a show you started watching two or three seasons into the series. You can go back and see what happened before you started watching.
True, there definitely is a period of adjustment when going from Windows to Mac, but once you get over the hump, you won't look back.
My experience exactly. I had never used a Mac until I bought one this year. It took me about 3 weeks to get comfortable. But it was a fun 3 weeks. And now I also am not looking back.
I wonder if we’ll see $100 netbook blowouts around Christmas (or after)?
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