1973 Chevrolet Vega 383 Stroker Motor, Power glide with trans-brake, full tube chassis and complete roll cage
Posted on 06/10/2010 5:12:31 PM PDT by JoeProBono
DETROIT,
- U.S. automaker General Motors put an in-house directive in reverse Thursday, backing away from a memo that asked employees to stop saying "Chevy."
The original memo signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, GM vice president for marketing told employees at the corporation's Detroit headquarters "consistency" is important for the Chevrolet brand -- and it would be helpful in that regard to stop referring to Chevrolets at Chevys, The New York Times reported.
The memo said, "In global markets, we are establishing a significant presence for Chevrolet , and need to move toward a consistent brand name."
"When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding," the memo said. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
Several newspapers pointed out that "Chevy" has been used in GM advertising for decades and GM quickly retracted the directive on Thursday, the Detroit Free Press reported.
GM called the first memo "poorly worded" and said the reaction was proof of "how passionately people feel about Chevrolet."
"We love Chevy. In no way are we discouraging customers or fans from using the name," the second memo said.
Darn Islamists and their violins.
ok, thanks.
Actually, hispanic for Chevy is CHevy with emphasis on the CH. They get the CH and SH sounds kinda mixed up.
Jesus! that didn’t take long!
Look, I’d settle for the whale-like wallowing and slewing from side-to-side like in the old days if they made a car that was fast, comfortable, and didn’t turn into a rattletrap old “CHevy” in two years.
Well, they haven't built anything Chevy-like in quite a while...now you have to build your own. I used to love CHEVYS. Until the Vega.
Well....The Vega wasn't too bad if you put a small block in it.
And don’t say Coke, either.
1973 Chevrolet Vega 383 Stroker Motor, Power glide with trans-brake, full tube chassis and complete roll cage
I got rid of my S-10 in 2004. Not a bad vehicle, but not great. But the deal breaker was the suck customer service from the dealer AND Chevy(rolet) corporate.
I should have sued the bastards for very poorly designed unsafe brakes, which they refused to deal with; and nearly caused several accidents. Instead, I just got rid of it & swore to never buy another GM POS as long as I live.
I can’t say here how angry I was that our confiscated tax dollars went to them and their unions.
Love Chevy’s. Hate clowns.
Louis Chevrolet was Swiss, born in Switzerland and some time in France so let’s keep it American and call it a “Bow Tie”, if that’s American.
You should be thrilled that you get to support a 53 yr old UAW retiree on 3 grand a month and silver plated benefits.
Are you telling me that actor in Grove Tube was not a very good Hispanic impressionist?
Now dat’s a car!
Frankly Government Motors shouldn’t be allowed to use the names ‘Chevy,’ ‘Chevrolet’ or any associated logos.
they get paid how much to make these stupid decisions?
“We’re not the jet set. We’re the old Chevrolet set.”
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