Posted on 06/10/2010 5:12:31 PM PDT by JoeProBono
DETROIT,
- U.S. automaker General Motors put an in-house directive in reverse Thursday, backing away from a memo that asked employees to stop saying "Chevy."
The original memo signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, GM vice president for marketing told employees at the corporation's Detroit headquarters "consistency" is important for the Chevrolet brand -- and it would be helpful in that regard to stop referring to Chevrolets at Chevys, The New York Times reported.
The memo said, "In global markets, we are establishing a significant presence for Chevrolet , and need to move toward a consistent brand name."
"When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding," the memo said. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
Several newspapers pointed out that "Chevy" has been used in GM advertising for decades and GM quickly retracted the directive on Thursday, the Detroit Free Press reported.
GM called the first memo "poorly worded" and said the reaction was proof of "how passionately people feel about Chevrolet."
"We love Chevy. In no way are we discouraging customers or fans from using the name," the second memo said.
F'n B0z0s.
SWEET RIDE. IS IT A CHEVY ?
They think throwing away the “Chevy” name is going to be good for business. Where do they find these people?
These tools just dorked their careers at Chevrolet up pretty good.
The other aspiring VPs there are probably giving each other high-fives in the executive lounge over these two screwups.
I wonder if Chevrolet Chase will be miffed...
And your point is ?
C'mon!
They once had a car called the "Chevy II"
The people, not the company called those cars Chevy.
The Chevy II Much lays down a crowd pleasing burnout
and this just in from the White House....
the term “apple pie” is hereby banned, to be replaced with “circular baked pastry dish containing a filling of pomaceous fruit”.
Not much of a crowd.
Stay away from WreckHeart Troll © (Eckhart Tolle)
Sho'nuff eh!
Then, besides Chevrolet, and Chevy, "Grove Tube" taught us all "Cheby" ~ that's Hispanic for "Chevy".
Looks like daytime and maybe the bar hasn’t opened.
How much are these clowns paid for these brilliant decisions?
Chebby needs to have the factory low rider - hydraulic bouncer option.
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