Apple is DOOMED! They are dying! Any minute now, POOF! DEAD! See???
;-)
Yes, Apple is but an iridescent bubble, floating in the wind, wafting along in misty morning dew light, bouncing effortlessly, safely buoyed up on the happy thoughts of butterflies and hummingbirds, until it touches something substantially attached to reality, when, regrettably in a splash of bursting rainbow light, it disappears with an etherial chime, echoing across the wooded glen, to be missed only by weeping fairies and elves sadly dancing to the haunted melodies of piping fauns when they gather for the annual day of remembrances of things that once were but that will never be again...