PLANET OF THE APPS Ping!
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Posted on 01/05/2010 9:43:38 AM PST by Swordmaker
They’re quick, helpful and maybe even a little addictive. There are more than 100,000 apps available today and they do just about everything from helping you catch a cab to balancing your budget. CNBC, First in Business Worldwide, looks at how this cultural phenomenon has truly changed the way we live.
CNBC presents “Planet of the Apps: A Hand-Held Revolution!,” a CNBC original reported by CNBC’s Scott Wapner that goes inside the apps gold rush. CNBC introduces viewers to some of the creators who are designing applications and striking it rich and explains just how the big business of apps really works.
The one-hour program looks at how the launch of the Apple iPhone in June of 2007 gave birth to a revolution in mobile technology—an apps explosion. As the popularity of apps continues to soar and users view them as an essential tool for everyday life, Apple has opened the door for outside developers to create new apps and a new breed of entrepreneurs allowing anyone from an engineer to a Hollywood star to an everyday person to become an app developer.
CNBC also profiles two new app entrepreneurs from Chicago, Darren Marshall and Phil Tadros, who want to get in on the phenomenon with a budget management tool called Texthog. The app would allow users to immediately record their expenses by texting them to their Text Hog account. The documentary follows Marshall and Tadros as they develop, design and program the app and ultimately submit it to Apple for approval; a process, which can be both stressful and time consuming.
While the apps business is a huge success, CNBC takes a look at just how difficult it is to turn a quick profit on an app. Now, with more than 100,000 apps available, developers need to market their apps and companies like The New York Times, Sports Illustrated and even CNBC are looking to apps as a tool to complement their print and broadcast media.
CNBC takes you inside Medl Mobile, a Southern California company whose mission is to work with anyone and everyone who has an idea to get an edge in the app world and whose goal is to launch 1000 apps over the next two years.
“Planet of the Apps: A Hand-Held Revolution!” premieres Thursday, January 7th @ 10pm ET on CNBC-TV.
Source: CNBC
If you want on or off the Mac Ping List, Freepmail me.
Get your hands off me you filthy APP.
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Wow, thanks man!
There is a macHead show on just before Planet of the Apps.
I have never seen it, so don’t know anything about it.
I DVRed it and just watched it. It is a compendium of Mac and Apple fans past and present (up to 2007). It's interesting... picks up some people I knew from way back when and old Apple fans from ancient times. I called a new Mac user and told them about it to see it and let them know what they were getting into... and told them to expect to see people who are likely to have Apple logo's tatoo'ed somewhere on their bods... they did. Some weird and wackies.... with stress on the weird and wacky. Still fun... I think I spotted myself in the background at the 2007 Macworld Expo...
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