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Why Microsoft’s retail initiative reeks of desperation
Edible Apple ^ | Thu, Oct 15, 2009News

Posted on 10/16/2009 7:35:34 PM PDT by Swordmaker

With the October 22nd release of Windows 7 just around the corner, Microsoft is also putting the final touches on its first two retail stores which are scheduled to open in Scottsdale, Arizona and Mission Viejo, California in just a few weeks.

Microsoft first announced its plans to open up its own branded retail stores back in February. Microsoft explained that it was getting into the retail business as a means to connect more directly with customers, exert better control over the Microsoft brand, and to “transform the PC and Microsoft buying experience.”

Since that time, and as specific details of Microsoft’s retails plans continue to leak out, it’s become abundantly clear that Microsoft doesn’t really have a concrete strategy other than to copy everything that Apple’s already done.

(Excerpt) Read more at edibleapple.com ...


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: ilovebillgates; iwanthim; iwanthimbad; microsoftfanboys
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Apple Store or Microsoft Store? Are the Copy Machines are working overtime?


1 posted on 10/16/2009 7:35:34 PM PDT by Swordmaker
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To: Swordmaker

Apple sure connects in its stores.

Nervous frustrated PC customer meets pieced and tattooed hippie lib salesman, sale follows.


2 posted on 10/16/2009 7:37:11 PM PDT by omega4179 ( I hope he fails.)
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To: Swordmaker

The arrogance of MS saying they want to ‘’connect’’ with us is like a rapist returning w/flowers!


3 posted on 10/16/2009 7:41:41 PM PDT by norraad ("What light!">Blues Brothers)
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To: Swordmaker

It has always amazed me how a company with all the money in the world, the most brilliant minds in the computer industry can’t get it right. Perhaps they are so big that the left hand has no idea what the right hand is doing.

A massive downsizing of Microsoft, a “getting back to basics” concept might give us a Window OS worth the effort.


4 posted on 10/16/2009 7:51:18 PM PDT by doc1019
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To: Swordmaker

I’ll be buying a PC laptop soon and will be installing Windows 7.Won’t consider buying a Mac even for a second.


5 posted on 10/16/2009 7:52:33 PM PDT by Gay State Conservative (Host The Beer Summit-->Win The Nobel Peace Prize!)
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To: ~Kim4VRWC's~; 1234; 50mm; 6SJ7; Abundy; Action-America; acoulterfan; Airwinger; Aliska; altair; ...
Sheesh... Microsoft opening stores in imitation of Apple... PING!


Mac Ping!

If you want on or off the Mac Ping List, Freepmail me.

6 posted on 10/16/2009 7:53:50 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Gay State Conservative

Win7 is best OS Microsoft ever put together.

I still prefer OS X hands down :)


7 posted on 10/16/2009 8:00:51 PM PDT by TheStickman
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To: Gay State Conservative

We are too, for Christmas.


8 posted on 10/16/2009 8:03:35 PM PDT by SoDak (bitter clinger)
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To: norraad

You apple users really get dramatic sometimes. Why not just say it was like the Nazis invading Poland or a Manson family massacre while your at it.


9 posted on 10/16/2009 8:05:53 PM PDT by Proud_USA_Republican ("The problem with socialism is that you eventually run out of other people's money.")
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To: Proud_USA_Republican
You apple users really get dramatic sometimes. Why not just say it was like the Nazis invading Poland or a Manson family massacre while your at it.

That would reek of desperation. heh

10 posted on 10/16/2009 8:08:08 PM PDT by SoDak (bitter clinger)
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To: Swordmaker

Wait til big users start switching to Google Apps for $50 a person vs. $500 for Office if you want to see Microsoft desperation.


11 posted on 10/16/2009 8:09:48 PM PDT by bigbob
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To: TheStickman
Win7 is best OS Microsoft ever put together.

Is the user interface past the point where it makes you just want to drive an ice pick through your forehead? (like XP)

12 posted on 10/16/2009 8:10:41 PM PDT by altair (Obama Wa Nobel-sho Ni Ataeshinai - Newsweek)
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To: Swordmaker

It sounded like a nutty idea, a “me-too” plan with no other underlying reason for it — Microsoft makes no hardware, and their software comes preinstalled on the bulk of CPUs being shipped. They have a retail presence in places like office supply store chains that its competitors don’t. Unless they’ve got some nebulous plan to reposition Windulls as a premium product, the only thing that makes sense is the usual poison the town well strategy, iow, undermine the Apple stores by poaching employees.


13 posted on 10/16/2009 8:15:45 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/__Since Jan 3, 2004__Profile updated Monday, January 12, 2009)
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To: Swordmaker

Oh well, at least they’re copying something good. Not sure how successful they’ll be with these retail outlets, but I wouldn’t be too quick to define this new venture as “desperation.” They still have the vast majority of the market. Yes, they had a setback with Vista, but Windows 7 is a very good product (it’s what Vista should have been).

I’m on the retail version of Windows 7 Ultimate x64 now, and am VERY happy with it. Not that the Mac OS isn’t great, too — it is — but Windows 7 is a solid product that should end up being quite successful.


14 posted on 10/16/2009 8:16:06 PM PDT by RepublitarianRoger2
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To: Swordmaker

What’s the issue? Is the apple store not any good? Imitation is the sincerest form of flattery.

Will they do it well...probably not, but if they do it will only be good for consumers.


15 posted on 10/16/2009 8:16:38 PM PDT by for-q-clinton (If at first you don't succeed keep on sucking until you do succeed)
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To: Swordmaker

This MS retail store concept of theirs is mystifying to me.

Apple retail stores sell computer systems, iPhones, ipods, hardware accessories and software, etc. and provides service for all the mentioned products.

Microsoft hopes to sell exactly what? To demonstrate their software whose computers are they going to use? Their hoped for walk-in customer might ask to see and use a hands on demo of MS software, but the performance hinges on the non MS hardware.

Questions, questions, questions...will the MS ‘guru’ advise the would be customer that the software requires 20 gb ram and various other non MS pieces of hardware to see the MS product “perform”.

I guess the MS guru will sell the software and provide a shopping list of the necessary hardware for ‘optimum performance’.

And what happens when the customer comes back lugging his off brand laptop that won’t boot, runs like a one legged pig on valium.

MS-Guru says, “Dude, that’s a hardware problem. You need to talk to their rep.”

Nothing good can come of this for MS.

My money says that none of the stores last 90 days before word of mouth and the PC blogs laugh them out of town.


16 posted on 10/16/2009 8:25:54 PM PDT by Covenantor ("Men are ruled...by liars who refuse them news, and by fools who cannot govern." Chesterton)
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To: Covenantor
"But,. . .what am I gonna do with all these flowers?"
17 posted on 10/16/2009 8:28:04 PM PDT by norraad ("What light!">Blues Brothers)
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To: bigbob
Wait til big users start switching to Google Apps for $50 a person vs. $500 for Office if you want to see Microsoft desperation

Google's online tentacles dwarf Microsoft's. Go for it.

18 posted on 10/16/2009 8:28:43 PM PDT by VeniVidiVici (Hey Obama. Where is Osama Bin Laden?)
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To: RepublitarianRoger2

I am glad to hear that! It is time PC users got a reliable operating system. Do they have the trojans and viruses thing figured out over there at Microsoft yet?


19 posted on 10/16/2009 8:46:52 PM PDT by jacquej
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To: Swordmaker

microsoft is the GM of the computer world...


20 posted on 10/16/2009 8:47:43 PM PDT by mo
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