Posted on 10/14/2009 11:55:48 PM PDT by Daffynition
Testosterone is what drives men's desire to own fast cars, according to a study published in the journal Organizational Behaviour and Human Decision Processes.
Researchers at Concordia University's John Molson School of Business in Montreal took 39 willing young men and let them take a cruise in a $150,000 Porsche 911 Carrera Cabriolet.
The men were then asked to drive a 16-year-old Toyota Camry.
They drove each vehicle once on a busy street where they would be seen by women, and then again on a quiet road.
After one hour, the men's saliva was tested for testosterone.
The researchers found that in the sedan, the men's hormone levels remained low, but in the sports car, testosterone levels stayed high — with or without an audience.
"In other words, just put a guy in a Porsche, and his testosterone levels shoot up, whether people watch or not," said marketing professor Gad Saad, the study's lead researcher.
Saad said the study is evidence of "sexual signalling," similar to animals in the wild, where males try to prove to females they're the best breeding stock.Marketing professor Gad Saad says driving a Porsche is the human equivalent of the peacock's feathers.Marketing professor Gad Saad says driving a Porsche is the human equivalent of the peacock's feathers. (CBC)
"It's literally the peacock's tail. It's the human version," said Saad.
"It's saying, 'all you pretenders out there — you couldn't be driving this Aston Martin — you couldn't even rent it.'"
But, Saad said it is unlikely the car would have any long-term impact on a man's libidinal drive.
"What it can certainly do, is it can serve as an honest signal of your social status," Saad said.
How do you get the professorial title: "Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption"?
They wasted time and money on this?
No Sh!t!
So why does it make women buy fast cars? Me, for instance.
So why does it make women buy fast cars? Me, for instance.
Less Testosterone, more money in the Bank.
Actually, I'm a old dude who has owned Cobras, Corvettes and Porsches, so I can wait on the buying the Camaro. LOL
Besides, my wife can't drive a stick shift, and there is NO WAY I would buy a 426 HP Camaro SS with a slush box.
Not news: Writing in the journal Organizational Behavior and Human Decision Processes, they said: ‘Men use their cars to advertise their wealth. They consider them as extensions of themselves: they feed them, bathe them, observe their age and nurse them.
‘They believe that owning the right car is akin to possessing a powerful sexual charm that renders them irresistible to women.
‘Through their lurid displays of wealth, Porsche owners signal to others that they could bear substantial financial costs.’
I’ve never owned an automatic transmission, not gonna start now.
Keep the pedal to the metal, but don't drive when you're wearing Stilettos.
CAFE Standards, we don't need no CAFE Standards!
Yes it does.
Like this one?
Man, I had one of those with the 351 Cleveland. Red with the Shaker Hood and the obligatory Vinyl Top.
Another one I should have never sold, sigh...
Cuz you want to show off your beautiful hair blowing in the wind and you too are on a power trip.
Admit it. You feel the need for speed and love the roar of an engine.
The Testarossa (that is it’s actual name, not a testosterone joke) one of my all time favorite cars, I’ll take mine in white.
A lady not to be messed with....expecially one that loves stick shift....I learned on that, took a long time to not cuss out automatics when hubby started buy them.....You can lay rubber real good with a stick....but I never told my father I did it with his 55 station wagon...
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