Posted on 09/05/2009 8:42:29 AM PDT by Wardenclyffe
MIAMI (Reuters) - It does not require a great deal of imagination to work out the marketing strategy of the Lingerie Football League, which opened its debut season on Friday.
The underwear-clad female players are hoping, however -- probably in vain -- to be taken seriously.
The LFL, born out of the commercial success of the "Lingerie Bowl', a half-time show of women in scanty outfits broadcast during the half-time break in the NFL's Super Bowl, has ten teams competing in seven-a-side full-contact American football, with players dressed in sports bras and the tiniest of shorts.
"I think it is eye candy for one but it is also football and it is real," says Kaley Tuning, wide-receiver with the Miami Caliente who open the season on Friday at the Chicago Bliss.
"I've seen people say it is a joke and it is degrading and it makes me mad. We are real athletes, for them to not take us seriously, well I say wait till you see us play," she added.
"I was surprised at the level -- the level of talent. They can run, they can catch and we have a quarterback that can throw the football 60 yards," said former college football quarterback Bob Hewko.
Feminist writer Courtney Martin has no doubts over whether the LFL will help women.
"This is objectification at its most pernicious -- give women an opportunity to participate in a sport that they haven't had the chance to do for pay and publicly previously, but only let them do it if they are stereotypically pretty and willing to do it in their underwear," she wrote on her website.
(Excerpt) Read more at abcnews.go.com ...
Where do I get my season tickets?
Gratuitous.
Aren’t there opportunities for jersey rippage?
There’s still the possibility of the ever-popular “wardrobe malfunction”...
I'm looking forward to the slow-mo booth review...
You say that like it is a bad thing.
What will the cheerleader wear?
I wonder of Green Bay has a team. I’ve always enjoyed football being played in the snow.......
Wow. I’m getting a stiff arm.
Hhmm... This merits further investigation. ;-)
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