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Why Apple Owns the High-End: First Mover Advantage
CIO Magazine ^ | THU, AUGUST 06, 2009 | By Tom Kaneshige

Posted on 08/17/2009 3:09:25 AM PDT by Swordmaker

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1 posted on 08/17/2009 3:09:25 AM PDT by Swordmaker
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To: ~Kim4VRWC's~; 1234; 50mm; 6SJ7; Abundy; Action-America; acoulterfan; Aliska; altair; ...
CIO Magazine weighs in on why Apple "owns the high-end" of the PC Market—PING!


Mac Ping!

If you want on or off the Mac Ping List, Freepmail me.

2 posted on 08/17/2009 3:10:39 AM PDT by Swordmaker (Posted using my iPhone!)
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To: Swordmaker

“”You can buy a PC for $400, while the cheapest Mac is over a thousand,” Jon Graff, director of IT operations at A&E Television Networks, told me earlier this year.”

I see the idiot has never heard of the Mac Mini. Then again, he does work for A&E, a very much struggling network....

Also, the secret to Apple’s success is not to be first to market - but to be the ‘best to market’ with tools and tech that actually do what is promised and actually ‘just work’. And don’t require an engineering degree to operate.

Simple, but almost nobody else seems to get it.


3 posted on 08/17/2009 3:15:00 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr
Amen. The same reasons why Sennheiser is such a powerhouse.

We can learn a lot from German marketing and engineering. Apparently Jobs has.

4 posted on 08/17/2009 3:25:42 AM PDT by Daffynition ("...... we are about to be czarred and fettered." ~ alterum ictum faciam.)
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To: Daffynition

The problem with German engineering is that it’s not really very creative or disruptive. Apple has incorporated disruption into their product development process.


5 posted on 08/17/2009 3:27:04 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

I respectfully disagree. Tell that to BMW, VW and Porsche.

In stark contrast to the bottom-up variety, top-down disruptive innovations actually outperform existing products when they’re introduced, and they sell for a premium price rather than at a discount. They’re initially purchased by the most discriminating and least price-sensitive buyers, and then they move steadily downward, into the mainstream, to recast the entire market in their own image. A top-down disruption is as revolutionary as a bottom-up one. But the good news for incumbents is that they have a much better chance of surviving, or even spearheading, the former than the latter.


6 posted on 08/17/2009 3:54:06 AM PDT by Daffynition ("...... we are about to be czarred and fettered." ~ alterum ictum faciam.)
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To: Daffynition

BMW, VW and Porsche tend to do evolution and extrapolation rather than something completely and totally new, though.

They also tend to produce machinery that requires an engineering degree to service, and sometimes to use. And when they make a mistake it’s almost invariably spectacular. :P


7 posted on 08/17/2009 3:57:44 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Daffynition

Oh, I should also mention - German engineering may often work well, but long-term durability still remains an issue (in general).


8 posted on 08/17/2009 3:58:44 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

We have gone far afield of this thread .... the BMW Hydrogen 7 comes to mind... using the 760Li engine and directly igniting the hydrogen in its internal combustion engine, unlike its competitors innovations.

[not to mention it burns petrol like crazy]

So this is why my German auto dealership gets $175./hour to open the hood? I knew there was a good reason. ;-D


9 posted on 08/17/2009 4:12:39 AM PDT by Daffynition ("...... we are about to be czarred and fettered." ~ alterum ictum faciam.)
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To: Daffynition

I once took on the task of doing a light restoration of a 92 750iL.

Never again. :P


10 posted on 08/17/2009 4:19:15 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

LOL ....you opened the bonnet?

Only factory trained and authorized technicians are allowed to do that....for all others it is verboten. We will be reporting you to zee authorities!


11 posted on 08/17/2009 4:32:58 AM PDT by Daffynition ("...... we are about to be czarred and fettered." ~ alterum ictum faciam.)
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To: Daffynition

They won’t come anywhere near me.

You see, I have Jaguars. The Germans are afraid of being infected by Lucas.


12 posted on 08/17/2009 4:41:43 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

Until recently, Jaguar and reliability couldn’t be used in the same sentence. Meh.

You must do you own mechanical work. ;)


13 posted on 08/17/2009 4:49:05 AM PDT by Daffynition ("...... we are about to be czarred and fettered." ~ alterum ictum faciam.)
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To: Daffynition

Of course - but my 95 is one of the cars that beat out Lexus for the top spot in short, medium and long term quality back when JD Powers was actually doing scientific studies that could be peer reviewed.

My 87 was also pretty high up in the ratings of the day, as Jaguar had fixed almost all of the problems with the car by 84 (only to screw up royally with the all new 88 model...). Road And Track tried to kill several of them in a row and failed miserably - something that many other cars couldn’t claim.


14 posted on 08/17/2009 4:53:30 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Swordmaker

Apple does not now, and never has owned the high end.

What it is good at is simple interfaces, and elegant casings.


15 posted on 08/17/2009 5:02:08 AM PDT by MrEdd (Heck? Geewhiz Cripes, thats the place where people who don't believe in Gosh think they aint going.)
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To: Daffynition

Anyway, back on topic here - the Germans produce elegant engineering solutions but they’re rarely reliable in the long term and rarely are all that creative.

What’s more interesting is Brit engineering and design (separate from their construction); they have some brilliant and unorthodox engineering over there - they’re just hamstrung by unions, hidebound management and idiotic cheeseparing beancounters.

This is important, because Jobs’ chief designer is a Brit who was completely unappreciated in his own country - Jonathan Ives.


16 posted on 08/17/2009 5:06:18 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr
“”You can buy a PC for $400, while the cheapest Mac is over a thousand.....

This will get you a nice LCD monitor plus a PC with Windows7
One that is great for 90% of computer users

Apple has snob appeal and overkill. More computer that what 90% of users need. I know this elderly couple that is on the internet 2 hours a week but have a blazing fast DSL connection because that is what they were sold on. OVERKILL here

I told them they could save $20/month by getting slower DSL. But they ain't listening

17 posted on 08/17/2009 5:45:56 AM PDT by dennisw (Free Republic is an island in a sea of zombies)
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To: dennisw

They already *have* LCD monitors and all the hardware. The Mac mini is designed to be a one for one swapout for the PC itself in an existing system.

The point is that the A&E CIO thinks that ‘the cheapest Mac is over a thousand’ which just is not true.


18 posted on 08/17/2009 5:54:03 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Spktyr

An EE (PhD) friend of mine says the Germans subscribe to a principle called TEO (Teutonic Engineering Overkill). I tend to agree with him. But, they make a damned fine car.


19 posted on 08/17/2009 6:10:59 AM PDT by CTOCS (Some people drink from the fountain of knowledge. Others just gargle.)
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To: dennisw
If the budget is the issue this refurb with monitor for $169.95 would be fine for those who just want web and word-type stuff.

And for Father's Day I got Dad a Dell Inspiron (15-inch) laptop running Ubuntu for $350.

20 posted on 08/17/2009 6:26:55 AM PDT by Tribune7 (I am Jim Thompson!)
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