Anyway, back on topic here - the Germans produce elegant engineering solutions but they’re rarely reliable in the long term and rarely are all that creative.
What’s more interesting is Brit engineering and design (separate from their construction); they have some brilliant and unorthodox engineering over there - they’re just hamstrung by unions, hidebound management and idiotic cheeseparing beancounters.
This is important, because Jobs’ chief designer is a Brit who was completely unappreciated in his own country - Jonathan Ives.
Exit stage left, Prince of Darkness, enter stage right Tata. Wonder why would Jaguar want to copy the 3-series platform? You’re going to have a Jag full of Fiat parts.
Anyway, about Apple ...they will do well b/c they nurture their brand personality. And 90+% of the market share ain’t bad!