Posted on 06/06/2009 7:23:06 PM PDT by JoeProBono
North American Breweries is investing $10 million into Rochester’s Genesee Beer brand, hoping to bring the brewery back to “its glory days.”
KPS Capital Partners LP formed North American Breweries earlier this year when it purchased Buffalo-based Labatt USA and then the Genesee Brewing Company.
The renewed effort will include merging the sales and marketing teams from Labatt USA and Genesee, once a recognized beer in Western New York. The company said it has begun $6 million in upgrades and will invest another $4 million in 2010.
“Positive changes are brewing,” said Rich Lozyniak, the new CEO of North American Breweries. “We’re reviewing every aspect of our business to strengthen the brewery’s position.”
NAB said it will upgrade brewery equipment, make necessary repairs and add boiler controls and steam economizers that reduce energy consumption. The changes are expected to bring annual operating savings of more than $1 million.
In addition to Genesee, the brewery produces Seagram’s Escapes, as well as Dundee Ales and Lagers family of craft brands, which includes the Original Honey Brown Lager. The Rochester company distributes several imports, including Imperial from Costa Rica, Steinlager from New Zealand, Toohey’s New from Australia and Thwaites from the U.K.
Bump
I loved Genesee Cream Ale when I was a teenager ...
Growing up in western NY, I've had it many times.
Same here, it was fine beer, a bit offbeat but tasted fine.
My Dad drank Genesee Beer. Back then, they used to make Bock Beer. If I recall correctly, they only produced it once a year.
Mob Beer? Who can resist it?!
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When I worked at McDonald’s as a teen, the manager would go across the street and buy a case of Genny Cream, pack the whole case on ice in a pickle bucket, and the 3 of us who closed the store would sit out back shooting the sh!t with the police while we polished off the case. Those were the days....
Always used to come back the next day as violent gas.
I still have a wooden “commemorative” crate of Genny 12 Horse Ale somewhere up in the attic (though the ale is long gone)
Many localities used to have their own local brews. I remember Stegamier beer and Gibbons beer from Pennsylvania, and the Old German beer from western Maryland. Baltimore had National beer, Rheingold was from New York. I don’t know others, but these local brands have all but disappeared in most places. Nice to see a comeback being made.
Rolling Rock used to be pretty much a local beer only.
Till they got bought out and went to hell.
I spent a good part of 1984 in Syracuse. $3.00 pitchers of Genesee, and steamed clams or Buffalo wings for a dollar a dozen were a staple in the local bars at happy hour.
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