Two buck chuck works for me.
Two buck chuck works for me.
I have several bottles aging in a secret location as we speak. They will only be used at the appropriate time.
I recall one TV show on wine in which they did a blind taste test using gourmet chefs as the judges. The two buck chuck didn't win but it came in second to a $150 bottle.
“I don’t think the wine is worth it,” said Bear Dalton, wine expert at Spec’s liquor store in Houston. Dalton explained that consumers can only get “Two Buck Chuck” for $1.99 in California - other states carry the wine, but not for nearly as cheap.
“The wine would have to sell closer to $3 after commerce because of the additional federal costs and mark-ups. There are wines that are $2.99 that are better. There’s no point in bringing it in. It’s an acceptable commercial wine, not exciting,” Dalton said.
Not everyone agrees on the quality of wine for the buck. Posert said Charles Shaw has produced a wine with exactly the right combination of taste and price.
“I would say in the hundred reviews of Charles Shaw wine, there have been three people who said it wasn’t worth the price,” Posert said.
Regardless of the taste debate, no one can deny that Charles Shaw has turned an unrealized asset into cash. The California grape crop, which recently experienced a glut, has seen a decline in quality resulting in fewer wine makers wanting to purchase the grapes. This lack of interest caused the prices of grapes to fall, one reason why the Bronco was able to manufacture the wine cheap enough to sell it on the wholesale market for so little.
“Bronco Winery, Co. is buying the grapes at low prices and turning around and selling wine at a low price,” Dalton said. “It’s only possible because the wine is moved directly to retailers. There is no middleman.”
Local wineries and vineyard owners are baffled by the craze over Charles Shaw.
Me too. I am amazed that anyone can sell a bottle of wine at that price. Think about it. $2 covers planting, growing, and harvesting the grape, fermenting the wine, bottling it, shipping it, and distributing it. And don’t forget the profit!