I have several bottles aging in a secret location as we speak. They will only be used at the appropriate time.
I recall one TV show on wine in which they did a blind taste test using gourmet chefs as the judges. The two buck chuck didn't win but it came in second to a $150 bottle.
One of my favorite signs of all time was the marquee of a liquor store in San Francisco—
WE SELL NO WINE BEFORE IT’S TIME.
OPEN 9AM.