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FDA questions General Mills' Cheerios marketing
bizjournals ^ | May 12, 2009,

Posted on 05/12/2009 4:31:37 PM PDT by JoeProBono

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To: Popman

21 posted on 05/12/2009 5:34:29 PM PDT by JoeProBono (A closed mouth gathers no feet)
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To: JoeProBono

After the government gets done with Cheerios, the only acceptable marketing slogan will be;

“Cheerios. They’re sort of round.”


22 posted on 05/12/2009 5:47:47 PM PDT by 6SJ7 (atlasShruggedInd: ON)
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To: shadeaud

Send bozo more money, the problem goes away!

I will increase my use of General Mills products!

FUBO


23 posted on 05/12/2009 5:54:21 PM PDT by tiger63
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To: 6SJ7
“Cheerios. They’re sort of round.”

Bwahahhahahahhahahahaa!!!!
24 posted on 05/12/2009 6:01:03 PM PDT by Frogtacos (It all went to hell when we started cooking outside and crapping inside.)
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To: JoeProBono

LOL! I’ve seen THAT before, and have even done it myself when a box fell off a shelf.


25 posted on 05/12/2009 6:02:50 PM PDT by SuziQ
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To: JoeProBono

What’s interesting is that the FDA thinks anybody is stupid enough to buy Cheerios for “health benefits”.


26 posted on 05/12/2009 6:05:55 PM PDT by hunter112 (SHRUG - Stop Hussein's Radical Utopian Gameplan!)
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To: JoeProBono
The agency said that claiming the cereal can lower cholesterol levels by 4 percent in six weeks amounts to marketing it as a drug and violates the federal Food, Drug and Cosmetic Act.

Cholesterol can be lowered with diet and exercise. I'm an example of that. I didn't eat Cheerios; I ate hot cereal that was an oat and multigrain mixture, but my cholesterol went down over 20 points in 5 months.

General Mills has every right to tout the cholesterol lowering capabilities of it's Cheerios cereals, because they have data proving it. They aren't claiming it's a drug.

27 posted on 05/12/2009 6:16:49 PM PDT by SuziQ
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To: JoeProBono

The FDA says Cheerios is being marketed a drug? That’s totally ridiculous. The FDA may have evidence that some of General Mills’ claims are exaggerations. I don’t know. But who do they think they are declaring Cheerios a drug?


28 posted on 05/12/2009 6:19:11 PM PDT by frposty (I'm a simpleton)
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To: SuziQ
The agency said that claiming the cereal can lower cholesterol levels by 4 percent in six weeks amounts to marketing it as a drug and violates the federal Food, Drug and Cosmetic Act.

Those utter shmucks in the FDA need a good pounding or something. Eating food can lead to muscle growth, weight and height gain in a large segment of the population but claiming that doesn't amount to marketing the food as an anabolic steroid because it's just what kids do when they get supplied an adequate amount of food.
29 posted on 05/12/2009 6:25:54 PM PDT by aruanan
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To: SuziQ

I’m afraid Barry Obama is our very own amalgam of Robert Mugabe, Jimmy Carter, Rachel Carson, Karl Marx, and Pol Pot: a blend of every kind of nuttiness with absolutely no sense of proportion or respect for any truth higher than “whatever promotes what I want is right.”


30 posted on 05/12/2009 6:33:49 PM PDT by aruanan
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To: JoeProBono

Blessings be upon Cheerios, for it be holey food.


31 posted on 05/12/2009 7:44:20 PM PDT by tlb
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To: tlb
Blessings be upon Cheerios, for it be holey food.

Amen.

32 posted on 05/12/2009 10:54:08 PM PDT by SuziQ
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To: frposty
The FDA says Cheerios is being marketed a drug? That’s totally ridiculous. The FDA may have evidence that some of General Mills’ claims are exaggerations. I don’t know. But who do they think they are declaring Cheerios a drug?

They have the definition of "drug" in the Federal Food Drug and Cosmetic act, which includes any substance "intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease in man or other animals." Intent, for the purposes of the statute, is determined primarily by looking at the claims made by the manufacturer.

This is really nothing new, and it happens all the time (the only strange thing here is that it got some press coverage) - for decades (perhaps even as far back as 1938, when the FDCA was originally enacted), there have been battles between the FDA and food manufacturers over what sorts of claims food manufacturers can make without manifesting an "intent" to treat/cure/prevent disease. It is not at all uncommon for the FDA to reject particular language, and for the company to negotiate with FDA to reach an amicable solution. That seems to be what's happening here, and, again, the only odd thing is that this has gotten press coverage.

33 posted on 05/12/2009 11:47:25 PM PDT by Conscience of a Conservative
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To: JoeProBono

Their claims of lowering cholesterol by eating Cheerios for breakfast is 100% TRUE!

I dropped my cholesterol 22 points when I started eating it every morning for breakfast, it works!

Of course I use to eat four eggs and a quarter pound of bacon every day, so I really don’t know if its the cereal doing it...


34 posted on 05/13/2009 5:13:48 AM PDT by Abathar (Proudly posting without reading the article carefully since 2004)
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To: JoeProBono
Portrait of a cereal killer?


35 posted on 05/13/2009 5:35:20 AM PDT by MaryFromMichigan
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To: JoeProBono

Well, all the comedians have been telling us that they don’t make jokes about Obama because there is nothing funny about him and he is so competent etc. If this doesn’t cause some late night jokes, nothing will. But they’ll distance it from Obama if they joke about it. It will be “the FDA” did it, not “the Obama administration.”


36 posted on 05/13/2009 7:15:16 AM PDT by Steve_Seattle ("Above all, shake your bum at Burton.")
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