Posted on 05/01/2009 8:53:34 AM PDT by Ernest_at_the_Beach
Hulu is getting new content and cash from Disney, giving it an impressive line-up of broadcast TV content for its online video site. This announcement comes barely a week after Googles YouTube video site announced partnership deals with a slew of movie and television studios, including Lions Gate and Starz.
The deal is a significant boost to Hulu as it seeks to leapfrog Fox Interactive, which owns MySpace, for the second spot in viewership behind YouTube, and could eventually help it overtake the overall market leader. But it still has quite a way to go before that happens.
Chris Dale, a spokesman for YouTube, noted in an email that the average YouTube viewer spends 150 minutes per month on the site (the figure was 134 in February, according to comScore). Either way, thats more than double the 64.5 minutes per viewer spent on Hulu in February. In March, YouTube retained the lions share of online viewing, with a 41 percent share of videos watched, compared with just under 3 percent for Hulu; Google also doubles up on Hulu in terms of unique viewers.
(Excerpt) Read more at industry.bnet.com ...
Hulu has a good business model.
People are already accustomed to commercials, and the 15-30 second ones they use are rather unobtrusive, but I wouldn’t be surprised to see them go to longer commercial breaks in the future as they aquire more advertisers.
They have a lot of TV shows, but are a little short on movies. They have a better chance of building their content library, because they can pay for it with the commercials.
Hulu give over the air channels (ABC, NBC, etc...) a seconary outlet the never had before. Reruns are reruns. Who cares if they run on Hulu or some cable channel, as long as they get paid.
When you start seeing live content (sporting events, news,etc...) broadcast over the internet (and you will eventually) cable companies will collapse.
Oh, dear - you mean I can’t be a member of the group of imbecile geeks flushing their lives down the toilet expending all their waking hours keeping up with every new technological development. Boo hoo... ;-)
I watch Hulu alot more than Youtube
JoMa
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