Posted on 04/27/2009 7:23:54 AM PDT by MeekOneGOP
The Most Interesting Man in the World Shares His Experience and Wisdom Nationally for the First Time
New Dos Equis Ads to Air Nationally During Primetime Programming
WHITE PLAINS, N.Y., March 18 /PRNewswire/ -- Dos Equis today announced that it is taking its iconic "The Most Interesting Man in the World" campaign to a national level. In 2009, Dos Equis will be premiering two new 30 second installments of The Most Interesting Man in the World's adventures and three 15 second spots that see him sharing more life wisdom with Dos Equis drinkers. Beginning today, spots featuring the Dos Equis brand advertising icon will air on primetime television during high profile entertainment and sports programming, including select shows on Comedy Central, ESPN, FX and TNT.
"There's been a tremendous response to this campaign since its inception and we are thrilled to share The Most Interesting Man with consumers on a national level. Through the Most Interesting Man, consumers can see what it means to live a more interesting life," said Kheri Tillman, vice president of marketing, Dos Equis and Heineken USA. "In the past three years, this campaign has been critical to driving the brand's success in targeted markets and we're very proud to now take the distinguished campaign to the national stage."
The Most Interesting Man in the World campaign was introduced in 2007, and established a distinctive and memorable personality in the premium beer category. Since the campaign's inception, consumers have been drawn to its aspirational messages and there has been a considerable appetite for the next chapter in the life of The Most Interesting Man campaign. The national launch of the campaign will continue to grow the lore and legend of the Most Interesting Man as he encourages Dos Equis drinkers to pursue a more interesting...
(Excerpt) Read more at reuters.com ...
:^D
** I thought that Barack (redacted) Obama was considered
to be the most interesting man in the world. **
- - - - -
Only in BHO’s own mind, yes!
Always a pleasure.
Yes, I remember the Tres Equis brand.
I found it ‘interesting’ there was a XX AND a XXX
brand of beer.
Here’s a link for Tres Equis:
http://images.google.com/images?hl=en&q=Tres+Equis&btnG=Search+Images&gbv=2&aq=f&oq=
Now, what I HAVEN’T heard of is the Quad Equis XXXX beer! :)
hahaha! Guess he was ...
... just clowning around. :)
Ping! Stay thirsty.
Roger that Skylark.
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