Posted on 09/15/2008 8:29:11 AM PDT by NYCFearsome
The World’s Only Open Internet Ratings Service.
Quantcast is a new media measurement service that enables advertisers to view audience reports for millions of sites and services to build their brands with confidence. The free service empowers publishers to demonstrate the unique value of their audiences by tagging their websites, videos, widgets and games for direct measurement.
(Excerpt) Read more at quantcast.com ...
How on earth does it get its information?
Why has Freerepublic lost about .4 million hits in 5 months?
Zot
How do you pronounce that? Only thing I can come up with seems more appropriate for a porn site.
Bump for later
Alexa measures the behavior of the people stupid enough to run Alexa’s spyware.
Try KWONT-cast.
OK so a porn site with a speech impediment... Now that’s a fetish I’d rather not have contemplated.
Could be seasonality. The chart doesn't cover a complete year.
Could be competition. Look at what Foxnews.com has done in the same period.
We still have more eyeballs than DU and Kos combined. Not sure where Kos got their big September bump though. Looks suspicious.
Alexa, Quantcast and Compete all use panel methodology to estimate web traffic across all web sites. With Alexa it’s a “toolbar” embedded into a browser a la Google destop and toobar. The toolbar reports your browsing and an algorhthm uses your behavior to extrapolate what other “yous” are interested in seeing and doing on the Internet. As with anything, the methodology is limited by imprecise or biased samples (note: I’m not indicating any intentional bias or skew).
These traffic sites are better for sites with wide reach and appeal (Yahoo, MTV, weather.com and yes Drudge) whereas they lose accuracy when estimating sites with regional or niche appeal.
A nice comparative tool but not always 100% accurate. I have one site in my portfolio with nearly a million visits a year that gets reported at 1/2 the actual traffic on the Quantcast, Compete, Alexa sites. My numbers are good but theirs are limited because they rely on estimates.
So does mean we will be going to ads on FR??????...
How about the $$$ estimates?
Not sure what you mean about money estimates.
IMO, freerepublic doesn’t have but a small fraction of the ad revenue potential of Drudge on a CPM basis — to niche and partison in appeal. Drudge’s lure for advertisers is that he walks the line and behaves much more like a traditional news site than a “fan forum.”
Besides, his ad postions are parts of much larger multi-site ad networks. He’s just brokering off eyeballs.
Could it be that lately FR has been slow, klunky and just plain off-line (like yesterday)?
It had estimates of the wage/income of site visitors.
Sorry - you were asking about Quantcast while I was thinking about Compete’s data.
From personal perspective (I have a very large customer db along with extensive customer surveys, so I know my site visitors extremely well) Quantcast’s numbers appear very accurate on the demographic front. Actually the demographics appear dead-on in many respects while the visitor volume is the metric that is more fluky - you’d expect it to be the other way around, but in my case it is not.
I use Quantcast when reviewing sites for media placements and “reality checks” - qualitatively it appears quite good, while it the brand name is geared toward quantitative analysis. Funny.
http://www.quantcast.com/docs/team
This "new user" has put up at least three threads on FR promotiing other sites. At least two are back by left-wing progressives.
http://www.freerepublic.com/tag/by:nycfearsome/index?brevity=full;tab=comments
I am taking all of those sites with a very large grain of salt.
Also note that they can data-mine users, caveat emptor.
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