Un-Cola man Geoffrey Holder, in Live and Let Die.
Posted on 09/05/2008 5:07:04 PM PDT by Diana in Wisconsin
London, England (BANG) - James Bond is to swap vodka Martinis for a new "Zero Zero Seven" brand of Coca-Cola. The drinks giant has teamed up with the makers of the latest Bond film "Quantum of Solace" to launch a special "Zero Zero Seven" version of their Coke Zero drink - named after the agent's code number 007.
"Quantum of Solace," which sees Daniel Craig reprise his role as the British spy, is released on October 31 and Coca-Cola will simultaneously launch the new "Zero Zero Seven" logo and limited edition black bottles in the $10 million deal.
The company hopes the marketing strategy will make Coke Zero - which is a sugar-free version of Coca-Cola - more appealing to men.
A spokesperson for Coca-Cola said: "It's an honor to partner Coke Zero with such an iconic franchise as Bond."
Bobby Britton, brand director of Coca-Cola Great Britain said: "The new edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality and expected to make the brand more popular with its target audience of 20-something men."
The limited edition Zero Zero Seven Coke will sell for $3 at upmarket department store Harrods in London, as well as being available at other outlets across the U.K.
Un-Cola man Geoffrey Holder, in Live and Let Die.
I'd better balance that picture with one of a REAL man:
I feel much better now! :)
I love how the Freeper Mind works, LOL!
I somehow doubt that they’re just gonna dump the martinis. Bond can drink as much as he wants; he builds up quite a thirst.
By the way, I have no problem with Craig drinking a woman’s drink, nor with him being blond. But he’s not suave like Connery/Moore/Brosnan. He’s rather craggy-looking (pun intended), like a boxer. Not my cup of vodka-martini.
Never happen. If it ain't got cane sugar, it ain't Coca Cola.
Coke 0 is made with aspartame. Death its ownself.
Why Not call it Obama... All the flavor... none of the substance... bad for you.....
D*** now that is fine. Too bad he’s a (ahem!) (synonym for cat...)
There are somethings in life you don’t mess with...
This is just plain wrong.
Simply amazing.
I can't wait until some fringe group of zealots decide that everything is bad except water and carrots.
I think Bond is about to ‘jump the shark’, if you ask me. This new Bond is such a girly-man.
I’ve read several of these articles and I get the distinct feeling that he’s not really replacing the martinis. They just happen to be doing some marketing tied to the film.
>>>he’s not suave like Connery/Moore/Brosnan. He’s rather craggy-looking
You miss the point though, that is what James Bond as written by Ian Flemming looked like. James was never a smooth fashion model type, nor some thug. He was English-homely, plain and average who could melt in with the crowd.
Per Ian Fleming in Casino Royale and Moonraker, this is the face of Bond. Craig is closer then his predecessors.
You can drown someone in water and if you have to, you can kill someone with a carrot...so I vote YES to water and YES to carrots as weapons for James Bond! :)
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