Posted on 05/14/2008 7:53:10 PM PDT by Swordmaker
Apple is one of the top US gay-friendly brands, community research shows
Apple is among the top six gay-friendly brands in the US, recent research reveals.
The company shares the status with Bravo, Showtime, HBO, Absolut and Levis. Apple is seen as gay-friendly by 39 per cent of the gay and lesbian population in the US, just behind Bravos 52 per cent share.
But WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil and Samsung score the lowest marks in survey results taken among gay and lesbian consumers, claims the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released.
The survey is one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions. A total of 2,259 adults aged 18-64 took part.
According to the study, more than two-thirds (68 per cent) of gay and lesbian consumers said they are more likely to buy from a company they considered to be gay-friendly, a perception they base largely on a company's advertising, followed by input from friends and the media.
The study also reveals that 71 per cent of gay and lesbian consumers said they have a more favourable impression of companies or products that feature gay imagery in their advertising.
I buy and use Apple computers, just bought a Samsung BlueRay Disc Player, use a Samsung Color Laser Printer, have a Samsung 10.1M Pixel digital camera, enjoyed eating at Cracker Barrel when I was Indiana last year, watch Showtime, HBO, and even some Bravo (Mrs and Miss Swordmaker love it), shop at Walmart, stuff myself on Dunkin Donuts occasionally, and sometimes buy gasoline from Exxon/Mobil... but I haven't worn Levi's since I left elementary school some 47 years ago, don't drink hard liquor, and am completely, totally, absolutely heterosexual and conservative.
Stop making those eyes at me. STOP IT!
< |:)~
Sursum Corda
Which came first? The Rainbow Apple Logo or Gays and Lesbians adopting the rainbow colors as an emblem?
If you want on or off the Mac Ping List, Freepmail me.
Bwaaah...Richard straight.
Not that there’s anything wrong with that.
This is one reason I have continued to buy gas at Exxon Mobil.
Pisses me off that Apple is so high, as I was thinking about getting a Mac next time. But then what hte heck should I have expected?
i’m kinda surprise starbucks didn’t make the list
Bet you liked swordfights as a kid too.
Who? Me? Would eye do such a thing?
Or PetSmart
Methinks he doth protest too much.
At first I thought a funny remark could be made, but then when I did a search on google it was all just way too sad and real; there are just too many sexually obsessed idiots out there for it to be funny anymore.
How did you know? Killed a dozen kids before they outlawed plastic musketeer swords for kids. It was the Levi tights... the men in tights... they made me do it!
Damn those swashbucklers...
According to the study, more than two-thirds (68 per cent) of gay and lesbian consumers said they are more likely to buy from a company they considered to be gay-friendly
There goes 1.4% of total market share for Wal-Mart, Dunkin Donuts, Exxon. I'm sure the can withstand that devastating market impact.
It is hard to make up something funnier than that... except that it is so tragic. When you can no longer make something funny by carrying it to an illogical extreme because the idiots have already done it in real life, you know that the inmates are truly in charge of the asylum.
“Damn those swashbucklers...”
Good thing they wern’t SWISHbucklers.
lemon parties (probably not the same as an apple party)
“Damn those swashbucklers...”
Good thing they wern’t SWISHbucklers.
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