I’m still not sure whether I believe that women are really taking looks into account to a great extent. I think they notice looks, but I’m not sure how much they are really drawn to looks. More than anything else, I think women are drawn to self-confidence, but guys who look good tend to grow up with self-confidence.
I am not so sure about the self confidence for some women that can be a turn off because it can come over as arrogant and all knowing.
An understated self confidence I think maybe is the best one that you do not really notice but you just know that the guy has it. Often this means they are willing to take risks even on the relationship because they know it is real and it will work.