Here is a reply to one of the letters I received from one of the View’s sponsors.
Thank you for sharing your concerns about Clorox’s sponsorship of “The View.” We appreciate feedback from consumers.
I am sorry to hear that you are displeased with our sponsorship of “The View.” We select the programs that we sponsor very carefully, and we always strive to select programs that are consistent with our reputation as a manufacturer of quality products. Acceptable programs would not include shows that exploit race, religion or national origin, or shows that rely on unnecessary sex or violence to support their story line. On recorded programs, we also pre-screen scripts to ensure compliance with our corporate values.
Even while operating within these guidelines, however, we know our selection of programs will not always meet with every viewer’s approval. Occasionally, questions of personal taste will arise, and some individuals may be offended by particular programming periods we have selected. Still, we do attempt to avoid placing our commercials around programs that will be offensive to substantial segments of the viewing audience.
We and many other companies are trying to select advertising in a responsible way, and we have expressed our views to the networks. Even so, we believe the best force for change is the television audience. For this reason, we urge viewers to let the networks know about their concerns and not to watch programs they find objectionable.
Again, thank you for taking the time to contact us. Please feel welcome to contact us again, and we sincerely hope that you’ll continue using The Clorox Company products with confidence.
Nice response from Chlorox, saying it's as much the viewer's responsibility as the advertisers.
How ironic....too bad the Clorox Company couldn’t disinfect Rosie’s mouth with bleach!