My point is that you can build a PC with the same guts, not necessarily the same proprietary BIOS, ROMS or what have you which really is the difference in hardware between Apple and PC's.
http://www.osx86project.org/
They play around with OSX on x86 pc's with different hardware.
They may have similar parts, but not similar engineering... and I will bet that the Mac will still be cheaper than the sum total of the cost of the equivalent parts. This is what Mossberg is referring to... superior hardware.