Posted on 03/02/2007 11:33:33 AM PST by toddlintown
Five Urban Legends of American Beer History
"Brewing trade organizations of the Repeal-era 'enhanced' beer's history to stimulate its sales," says beer historian.
(PRWEB) March 2, 2007 -- Bob Skilnik, author of the recently-released Beer & Food: An American History (ISBN 0977808610, Jefferson Press, Hardcover, $24.95), argues that industry embellishments and poor research have distorted much of the history of U.S. beer. While his latest work traces the centuries-long courtship and ultimate marriage of beer and food in American kitchens, it also details popular misconceptions about beer that linger on.
"As the exuberance surrounding legal beer began to fade in the mid-1930s, so did the sale of beer. The United States Brewers Association commissioned a separate arm, the United Brewers Industrial Foundation, to propagandize beer's importance in American society," says Skilnik. "The U.B.I.F.'s efforts were reflected in an informational campaign of print ads extolling the tax revenue benefits of a now highly-regulated industry, pamphlets that demonstrated beer's use in the kitchen as a tasty food staple and condiment, and as a catalyst that helped shape early American history. While some of the industry's early efforts to get beer into American households were often clumsy and heavy-handed, it was the beginning of one of the longest and most successful advertising campaigns ever. It was sometimes served up, however, with a frothy head of white lies."
(Excerpt) Read more at prweb.com ...
I think I deserve my own chapter in the history of beer. Believe me, I've earned it.
This may interest you.
Research...
mark
Wonder if I could get a grant for this?
L
B.Y.O. indeed! ;^)
Beer and Food:
An American History
by Bob Skilnik
Blow for beer as biofuels clean out barley
Financial Times | February 25 2007 20:56 | By Kevin Morrison in London
Posted on 02/25/2007 11:30:45 PM EST by DeaconBenjamin2
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