Who on earth? How about any body with a clue?
Notice the captions.
According to your interpretation, Avenir, in the commercial called "Surgery," the OWNER of the PC is having surgery to install a new processor, new graphics card, and more memory??? Or in the one called "Tech Support" it is the PC user that is having a WebCam taped to his head??? In "Accident" it was the USER that was pulled off the table by someone tripping over his power cable. RIGHT. Sure.
Hmmm the picture disappeared.
Let's try again:
Notice the captions. Got a clue now? They're personifications of the computers... not users.