Hmmm the picture disappeared.
Let's try again:
Notice the captions. Got a clue now? They're personifications of the computers... not users.
"Notice the captions. Got a clue now? They're personifications of the computers... not users."
I wasn't questioning the intent, but the recieved perception. Apple isn't all that smart in their advertising, or many, many more people would have responded affirmatively to the ads.
I think they're painfully stupid. On the other hand, the Mad TV sketch was disturbingly funny and did more for the mythos of Jobs, the iWitch.