Yeah Apple is really going to shake up the market with that breakthrough technology. ;-) This is more about packaging and presentation than any emerging technology. Nothing wrong with that but some of us have had these features in our phones for months if not years.
Yes, cell phones have had mediocre web browsers for years. The browser on my current cell phone is so lousy, it's virtually unusable for everyday purposes.
The iPhone has a real full-featured web browser displayed on a super-high-resolution display with a best-of-breed user interface, plus WiFi connectivity. Compared to the existing cellphones/pdas on the market, the iPhone web browser is vastly superior and will be used daily. It will be great for accessing FreeRepublic.com from anywhere.
Perhaps Microsoft will be able to copy it and introduce a competing product in a few years.
Full web pages with graphics? Which phones?
Apple's not really about introducing new buzzwords -- the iPod wasn't the first MP3 player, or even the first with a hard drive. It was just better. The iPhone combines Bluetooth and Wifi on a bigger screen with a larger storage capacity in a smaller package than its competitors -- the whole is greater than the sum of its parts. It's not just packaging, it's engineering elegance.