Posted on 10/23/2006 7:53:54 PM PDT by Swordmaker
In a bid to out-cool Apple, Microsoft approached the ultra-snarky Pitchfork blog about supplying content to its Zune digital music player - but was rebuffed by the music hipster haven, The Post has learned. The talks with Pitchfork - a blog that has arguably supplanted Rolling Stone and Blender as the go-to place to learn about new music - were aimed at both giving Microsoft some indie credibility and taking advantage of the Zune's wi-fi capabilities by allowing users to zap reviews and other site content to each other, sources said. Unfortunately for Microsoft, Pitchfork didn't bite. . . . [snip]
. . . With less than a month to go before Zune's Nov. 14 debut and no licensing deals yet in place with the four major record labels, Microsoft has focused its marketing plan on super-serving the indie music community.
(Excerpt) Read more at nypost.com ...
Ping...
It was slow going for Apple at the beginning with the record labels wasn't it? Of course that is the advantage to being first to the market instead of last.
Apple wasn't first to market at all, there were plenty of players. Apple just happened to figure the market out.
Pitchfork ?? never heard of it.
going to Rolling Stone for music news is about as effective as turning on MTV to get music news
Microsoft would be better off just spamming Zune info on MySpace and trying to hook up with MySpace bands before they get big.
They were the first to tie it all together though. It seems like they were teh first online digital music store. Although I guess there were probably a few others getting their start at the same time.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.