Posted on 07/17/2006 10:24:04 PM PDT by HAL9000
Excerpt -
July 18, 2006 - With three weeks until Apple's Worldwide Developers Conference, Think Secret has learned exclusively that CEO Steve Jobs will use his keynote address to announce the debut of movie rentals through the iTunes Music Store. While the announcement will undoubtedly be billed as a further extension of iTunes' dominance in digital media downloads, it represents a coup for the movie industry, which will have succeeded in standing its ground against Apple's pressures to offer consumers the option of owning movie downloads.Apple is said to have ironed out agreements with Walt Disney, Universal Studios, Paramount Pictures, and Warner Bros., and is currently in talks with other major movie studios as well. It's unknown to what extent content will be available come the August 7 announcement, or whether Apple will announce all its studio deals at that time.
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(Excerpt) Read more at thinksecret.com ...
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can i get this on dialup? hehe..
OMG Where did you get that clip.
Anyway, somebody is going to come up with some way to break any copy protection system. But I still think this is a very good move for the movie companies.
Before you'll have 10 people buy/rent the DVD and 5 illegally download it on-line. Now you'll have 15 people buy/rent the download/DVD and 7 illegally download it on-line.
But I still don't think it would work for an iPOD but it's working with TV, so what do I know. I would rather have it go directly to my TV.
You'll let the cat out of the bag and then it won't be a surprise anymore!
Breaking Apple's DRM isn't worth the trouble. It isn't even that difficult, but legal use is sufficient and convenient enough for most people.
Studios stand to make more money off this deal than just selling rental rights to companies like Blockbuster and NetFlix. If the cost is low enough, it could be very profitable.
Good news from Apple---they keep raising the bar.
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