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WWDC surprise: Apple to announce iTunes movie rentals
ThinkSecret.com (Excerpt) ^ | July 18, 2006 | Ryan Katz

Posted on 07/17/2006 10:24:04 PM PDT by HAL9000

Excerpt -

July 18, 2006 - With three weeks until Apple's Worldwide Developers Conference, Think Secret has learned exclusively that CEO Steve Jobs will use his keynote address to announce the debut of movie rentals through the iTunes Music Store. While the announcement will undoubtedly be billed as a further extension of iTunes' dominance in digital media downloads, it represents a coup for the movie industry, which will have succeeded in standing its ground against Apple's pressures to offer consumers the option of owning movie downloads.

Apple is said to have ironed out agreements with Walt Disney, Universal Studios, Paramount Pictures, and Warner Bros., and is currently in talks with other major movie studios as well. It's unknown to what extent content will be available come the August 7 announcement, or whether Apple will announce all its studio deals at that time.

~ snip ~


(Excerpt) Read more at thinksecret.com ...


TOPICS: Computers/Internet; Music/Entertainment
KEYWORDS: apple; itunes; mac; macosx; wwdc

1 posted on 07/17/2006 10:24:08 PM PDT by HAL9000
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To: Allegra; ambrose; Bella_Bru; Born Conservative; Cagey; Caipirabob; CarrotAndStick; CFC__VRWC; ...
iPod
Send FReepmail if you want on/off iPing list
WARNING: This is a high-volume Ping list. Turn your headphones down
The List of Ping Lists

2 posted on 07/17/2006 10:35:51 PM PDT by martin_fierro (</quip>)
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To: HAL9000

can i get this on dialup? hehe..


3 posted on 07/17/2006 10:42:50 PM PDT by Echo Talon
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To: martin_fierro

OMG Where did you get that clip.

Anyway, somebody is going to come up with some way to break any copy protection system. But I still think this is a very good move for the movie companies.

Before you'll have 10 people buy/rent the DVD and 5 illegally download it on-line. Now you'll have 15 people buy/rent the download/DVD and 7 illegally download it on-line.

But I still don't think it would work for an iPOD but it's working with TV, so what do I know. I would rather have it go directly to my TV.


4 posted on 07/17/2006 10:55:49 PM PDT by Hong Kong Expat
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To: HAL9000
SHHHHH!!!!!

You'll let the cat out of the bag and then it won't be a surprise anymore!

5 posted on 07/17/2006 10:58:52 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!")
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To: Hong Kong Expat

Breaking Apple's DRM isn't worth the trouble. It isn't even that difficult, but legal use is sufficient and convenient enough for most people.

Studios stand to make more money off this deal than just selling rental rights to companies like Blockbuster and NetFlix. If the cost is low enough, it could be very profitable.


6 posted on 07/18/2006 12:36:00 AM PDT by coconutt2000 (NO MORE PEACE FOR OIL!!! DOWN WITH TYRANTS, TERRORISTS, AND TIMIDCRATS!!!! (3-T's For World Peace))
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To: HAL9000

Good news from Apple---they keep raising the bar.


7 posted on 07/18/2006 5:52:17 AM PDT by Hemingway's Ghost (Spirit of '75)
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