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Undies crack the high-tech big time
Sydney Morning Herald ^
| June 18, 2006
| Glynis Traill-Nash
Posted on 06/17/2006 9:58:58 PM PDT by annie laurie
THERE'S been a lot of, um, movement in men's underwear lately. It seems Australian men are no longer content to pick between boxers, Y-fronts or Calvins. With new technical innovations and designs, it seems they are enjoying a little experimentation.
"Australian men have always been a bit more adventurous with their underwear," said Paul Gould, general manager for Bonds. "At every point that we've given them something new, they've really lapped it up."
Next up is the Bonds Everyday Active range, with cotton-Coolmax fabric that draws moisture away from the skin. Pat Rafter will be donning the tightie whities in an upcoming campaign.
Similarly, Jockey recently released the high-tech Jockey Performance line, promoted by another athlete, sprinter Matt Shirvington. There is no confirmation, however, on the release date of their 3D-Innovations range, recently released in the UK and which, thanks to the cut of its cotton-spandex fabric, promises to do away with the creeping down of the garment that results in the so-called "builder's crack".
In terms of added extras - or adding extra - one of the most interesting developments is the C-in2 brand, which promises to, how shall we put this, increase a man's profile, thanks to some internal design trickery that involves an elastic "sling". Something akin to a Wonderbra for men. Or, as one colleague dubbed them, the Wonderbro.
Ken Holmes of Aussie Boys in Darlinghurst, says the brand is the store's biggest seller. From August, C-in2 will also be available in Myer.
"They've got the in-built sling support," Mr Holmes said. "It takes a long time to get them off - I don't know what happens if you take someone home, but it's all looking good until then."
TOPICS: Humor; Society; Weird Stuff
KEYWORDS: australia; humor; odd; underwear; undies; weird; wonderbro
Wonderbro. Too funny.
To: annie laurie
I prefer The Kramer underwear:
"I'm out there Jerry and I'm lovin' every minute of it!"
To: Extremely Extreme Extremist
LOL ... I think I missed that episode ... for which I should probably be thankful ;-)
3
posted on
06/17/2006 10:14:57 PM PDT
by
annie laurie
(All that is gold does not glitter, not all those who wander are lost)
To: annie laurie
Australian men have always been a bit more adventurous with their underwearNow that's a strange national quirk
4
posted on
06/17/2006 10:52:25 PM PDT
by
llevrok
(The next "greatest generation" is now.)
To: annie laurie
I have found it a good investment to spend a bit more for better quality underwear.
5
posted on
06/18/2006 2:52:18 AM PDT
by
Khurkris
(Don't blame me. I speak a different language....American english.)
To: Millie
To: Extremely Extreme Extremist; MotleyGirl70; Cagey
To: annie laurie
How come this isn't in breaking news?
8
posted on
06/18/2006 3:59:27 AM PDT
by
saganite
(Billions and billions and billions-------and that's just the NASA budget!)
To: annie laurie
This is the celebrity model Pat Rafter and the product they refer to.
9
posted on
06/18/2006 2:41:34 PM PDT
by
Lady Jag
(You can complain because roses have thorns, or you can rejoice because thorns have roses.)
To: Extremely Extreme Extremist
http://www.geocities.com/Athens/Academy/6749/bro.jpg It's a "Bro"!
10
posted on
06/18/2006 5:35:01 PM PDT
by
Lunatic Fringe
(Man Law: You Poke It, You Own It)
To: annie laurie
It's a "Bro"!
11
posted on
06/18/2006 5:36:14 PM PDT
by
Lunatic Fringe
(Man Law: You Poke It, You Own It)
To: Lady Jag
Oh, so that's where the WMDs are.
12
posted on
06/18/2006 5:37:20 PM PDT
by
Lunatic Fringe
(Man Law: You Poke It, You Own It)
To: Lunatic Fringe
Luna, does "WMD" mean something other than "Weapons of Mass Destruction" to you?
The only way that guy could wreck a mass is if he ran through a church dressed like that.
13
posted on
06/18/2006 5:51:22 PM PDT
by
Lady Jag
(You can complain because roses have thorns, or you can rejoice because thorns have roses.)
To: Lady Jag
= )
14
posted on
06/18/2006 5:57:18 PM PDT
by
AnnaZ
(Victory at all costs-in spite of all terror-however long and hard the road may be-for survival)
To: AnnaZ
Think of all the possibilities for defining "WMD" in the context of undies!
15
posted on
06/18/2006 6:22:07 PM PDT
by
Lady Jag
(You can complain because roses have thorns, or you can rejoice because thorns have roses.)
To: Lady Jag
Since I owe ya... here's my all-time fave underwear pic:
;^)
16
posted on
06/19/2006 8:06:27 AM PDT
by
AnnaZ
(Victory at all costs-in spite of all terror-however long and hard the road may be-for survival)
To: AnnaZ
He's cute. I haven't decided my favorite underwear modeling pic. This is a fave, but not contender for #1.
Artistic in its creative angle
Lighting could be better.
17
posted on
06/19/2006 8:50:27 AM PDT
by
Lady Jag
(You can complain because roses have thorns, or you can rejoice because thorns have roses.)
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