It's really a shame, since it's probably going to be a very exciting series.
NHL ratings suck one way or the other. Who's playing doesn't matter. Even the Devils vs the Lanche (with interest from Boston fans because of Bourque) got crappy ratings. The league needs to do a lot of audience building across the board before the teams in the Finals have a serious effect on the ratings, as it sits right now the ratings will either be crappy or really crappy, hopefully someday they'll have the choice between good and so-so.