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Gillette Welcomes the Future of Shaving with the Introduction of Fusion (FIVE BLADED RAZOR)
Business Wire ^ | Tuesday February 7, 2006

Posted on 02/11/2006 11:24:24 AM PST by presidio9

Gillette today announced that the new Gillette Fusion and Fusion(TM) Power shaving systems for men are now available in stores. The new razors offer breakthrough technologies, including a 5-blade Shaving Surface(TM) on the front of the blade cartridge and a Precision Trimmer(TM) blade on the back. The Shaving Surface distributes force across the blades, resulting in a smoother, more comfortable shave with less irritation. The Precision Trimmer, a single blade on the back of the shaving cartridge, makes it easier for men to shave hard-to-reach areas, including sideburns and under the nose.

Consumer testing among hundreds of men revealed that Gillette Fusion and Fusion Power razors outperform the leading manual and power razors - Gillette MACH3Turbo and M3Power. Men preferred Gillette Fusion over Gillette MACH3Turbo by a margin of 2-to-1, and Gillette Fusion Power was favored over Schick Quattro Power by a nearly 3-to-1 margin.

"We are confident that people will appreciate the increased shaving closeness and comfort they experience when using new Gillette Fusion and Fusion Power," said Peter K. Hoffman, President, Global Grooming, Procter & Gamble. "These innovative razors truly represent the next level in shaving."

"Face of Fusion" Contest

To help introduce the new razors, Paula Abdul and Randy Jackson, stars of the hit television show, "American Idol," kicked off a nationwide casting call in New York City for the "face" of Gillette Fusion. Gillette, in conjunction with Ford Models, will visit 9 cities across the U.S. to select a representative "face" for the new razor.

The national winner will receive a 12-month modeling contract with Ford Models, a 2006 Dodge Charger and the chance to appear in an upcoming Gillette Fusion ad.

Ford Models' scouts will attend each event as guest judges to help Gillette find its "Face of Fusion." More information about the events, including tour dates and prize details, is available at www.faceoffusion.com.

The "Face of Fusion" contest will take place in 9 cities this spring, including:

-- Friday, March 10 Dallas, TX -- Friday, March 17 Houston, TX -- Friday, March 31 Miami, FL -- Friday, April 7 San Antonio, TX -- Friday, April 21 Phoenix, AZ -- Friday, April 28 San Diego, CA -- Friday, May 5 Atlanta, GA -- Friday, May 19 Memphis, TN -- Friday, May 26 Cincinnati, OH

The Gillette Fusion razor with two cartridges will retail for approximately $9.99, and the Fusion Power razor with one cartridge and a AAA Duracell battery will retail for approximately $11.99. A 4-pack of refill cartridges for Gillette Fusion will retail for approximately $12.00 to $13.00, and a 4-pack of Fusion Power cartridges will retail for approximately $13.00 to $14.00. Retail prices are at the sole discretion of individual retailers.

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.


TOPICS: Chit/Chat; Miscellaneous
KEYWORDS: cantmakethisstuffup; fusion; gillette; immaturemoderators; movedtochat
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· Paula Abdul gives Randy Jackson a shave with the new Gillette Fusion razor. The "American Idol" stars were in New York on Tuesday to celebrate the launch of the new razor. (Photo: Business Wire). View Multimedia Gallery

1 posted on 02/11/2006 11:24:26 AM PST by presidio9
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To: presidio9

I purchased one last week and I'm not happy with it. The blades are so close together, it doesn't rinse well and I get a lot of cuts- something I didn't with the Mach 3. The extra blade on the back is useless.


2 posted on 02/11/2006 11:26:26 AM PST by mnehring (Perry 06- It's better than a hippie in a cowboy hat or a commie with blue hair.)
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To: presidio9
What an absolute joke. What are the razor companies going to do when this "add-a-blade" craze peters out? Is there any idiot on the earth who believes that this ridiculous invention shaves any better than a single? And hey, if five blades is good, wouldn't ten blades be twice as good? And twenty twice as good as that?

Note to Gillette: Fire your marketing people.

3 posted on 02/11/2006 11:28:37 AM PST by IronJack
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To: presidio9
Gillette today announced that the new Gillette Fusion and Fusion(TM) Power shaving systems for men are now available in stores. The new razors offer breakthrough technologies, including a 5-blade Shaving Surface(TM) on the front of the blade cartridge and a Precision Trimmer(TM) blade on the back.

I'm™ going™ to™ trademark™ every™ word™ in™ the™ dictionary™.

4 posted on 02/11/2006 11:29:57 AM PST by southernnorthcarolina (I've upped my standards! Up yours!)
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To: presidio9

Quintippio!


5 posted on 02/11/2006 11:30:45 AM PST by AmishDude
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To: mnehrling
If 5 is better, why not make it 9 or 10 or 24?

My Mach 3 works just fine except it gets dull too fast.

6 posted on 02/11/2006 11:31:23 AM PST by AGreatPer
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To: AGreatPer

I couldn't agree more with it getting dull to quickly. I found the regular Mach 3 blades (not the Turbo) seem to perform better and are $2-$3 less per box.


7 posted on 02/11/2006 11:33:12 AM PST by mnehring (Perry 06- It's better than a hippie in a cowboy hat or a commie with blue hair.)
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To: AmishDude

15 blades!
8 posted on 02/11/2006 11:34:12 AM PST by AmishDude
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To: mnehrling

I like the Quattro, abut it has the same problem you mention. My whiskers tend to be fairly thick (and I work at home so don't shave every day) and when I let it go, the whiskers get stuck in betweenthe 4 blades and it doesn't rinse well at all.

Still, I like the shave. If I am careful to rinse about 2x more often than past blades I have used, its fine. I suspect 5 blades is overboard!


9 posted on 02/11/2006 11:34:17 AM PST by HitmanLV (Listen to my demos for Savage Nation contest: http://www.geocities.com/mr_vinnie_vegas/index.html)
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To: presidio9
The price for refills is approaching outrageous! I saw a spoof on these multi-blade razors where one had 24 blades and guaranteed the closest shave EVER!
10 posted on 02/11/2006 11:34:19 AM PST by wolfcreek
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To: AGreatPer
Only Snapper could make a more effective razor. Quintippio!

11 posted on 02/11/2006 11:35:20 AM PST by AmishDude
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To: presidio9

Their spokesman.

12 posted on 02/11/2006 11:35:25 AM PST by carlr
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To: wolfcreek

The Spischack Mach 24 Razor?


13 posted on 02/11/2006 11:36:40 AM PST by mnehring (Perry 06- It's better than a hippie in a cowboy hat or a commie with blue hair.)
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To: IronJack; AmishDude

This article was immediately moved to chat.


14 posted on 02/11/2006 11:37:31 AM PST by presidio9 ("Bird Flu" is the new Y2K Virus -Only without the inconvenient deadline.)
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To: mnehrling

Something like that!


15 posted on 02/11/2006 11:39:13 AM PST by wolfcreek
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To: presidio9

I guess it's my fault. I tend to send threads to chat.


16 posted on 02/11/2006 11:39:26 AM PST by AmishDude
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To: presidio9

Truly the biggest razor I have ever seen.


17 posted on 02/11/2006 11:44:08 AM PST by JennysCool (Do not needlessly endanger your lives until I give you the signal. - Ike)
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To: AmishDude

No, when it comes to me it's typically about moderator pettiness. They don't like the fact that I attack libertarians in the conservative forum.


18 posted on 02/11/2006 11:44:55 AM PST by presidio9 ("Bird Flu" is the new Y2K Virus -Only without the inconvenient deadline.)
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To: presidio9
I have to be honest, this is a tailor-made chat thread.
19 posted on 02/11/2006 11:46:35 AM PST by AmishDude
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To: AmishDude

Debatable when it comes to this particular article. Every time a razor comapny adds another razor and calls it innovtion, I would say that's news. But what is going on here is more systemic. The other day, the first article about Bush's LAX comments got chatted. So did the first article about Cindy Sheehan's incident at the SOTU.


20 posted on 02/11/2006 11:52:39 AM PST by presidio9 ("Bird Flu" is the new Y2K Virus -Only without the inconvenient deadline.)
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