Posted on 02/06/2006 10:10:22 AM PST by Pyro7480
TiVo Announces Top 10 Viewed Super Bowl Ads
By Nino Marchetti
Staff Writer, Designtechnica News
Ameriquest's two commercials lead the pack, based upon DVR company's post-game analysis of user viewing behaviors.
TiVo’s annual post Super Bowl analysis of viewer reactions to the commercials today revealed that, of the dozens of multi-million dollar spots that aired, Ameriquest’s two ads landed at the top of the pack. Also revealed, according to user viewing data, was how a controversial call in the second quarter put actual Super Bowl viewing time on par with some of the commercials.
TiVo, the company said, did their annual analysis of viewing behavior by analyzing the replay and rewind features on a more than 10,000 household sample of anonymous information. Ameriquest’s two ads – “Friendly Skies” and “That Killed Him” – were first and second respectively among the top ten commercials, followed by Budweiser’s “Streaking Sheep”, Fed Ex’s “Caveman” and Michelob’s “Torch Football” to round out the top five.
Joining the most wanted ads was the controversial touchdown by Pittsburgh Steelers quarterback Ben Roethlisberger in the second quarter, as well as the “Gadget Play” touchdown by the Steelers later on in the game. Both plays were on average watched more than four times by TiVo households.
One other interesting statistic of note was that, on average, TiVo households hit replay, pause or rewind around 100 times during the Super Bowl broadcast. The replay feature alone was accessed on average of 30 times.
"Our annual analysis of Super Bowl commercials shows once again that if you want to get the audiences attention during the game, you've got to get them laughing," said Katie Ho, Vice President of Consumer Marketing at TiVo, in a statement. "Literally all of the ads in replayed most often in TiVo households utilized humor to deliver their brand message. And TiVo viewers were able to tickle their funny bones again and again without missing a single second of the action on the field."
Streaking Sheep was by far the best. Hands down winner.
Ok, That Killed Him was very funny, I agree.
(afterthoughts...)
Are there any Tivo-like devices out there that one can get without paying a monthly subscription fee?
I agree. Very funny.
I think some of the mini-dish satellite services have similiar services.
Magic Fridge was my favorite.
I bought my Tivo Series 2 about 4 years ago and paid a one-time fee of $ 250. Awesome - never had to worry about a monthly fee since!
There are some programs to give your PC Tivo-like fnunctionality, I think, that grabs tv listings from online sources. I never saw the appeal of watching tv on my computer screen, though.
You are my Wikipedia.
< |:)~
I know my way around! And I am a huge fan of Tivo! :-)
That lizard-and-robot-romance Hummer ad may have been the dumbest spot of the evening.
You can build your own (google: MythTV), but you'll probably spend more on equipment than you would for TiVo and service. If you have DirecTV, the TiVo charge is only $5/month for as many units as you like, each with two tuners (capable of recording two programs at once).
I called that one the Brokeback Mountain commercial.
Fed Ex caveman was very funny.
Dish Network has a PVR that is included with your subscription. Small monthly fee after the 1st month, $4.99 or so I think. It is a pretty good PVR, I've had it for about 3 years now and could'nt watch TV without it.
Dish Network has a DVR option built into the receiver that works just like TiVo. No additional charge.
Pretty sure DirectTV has one too although I'm a DN customer.
Hmmm...I must have got a deal. It's free for me. I've had Dish Network for about 4 years now.
Pretty funny that TiVO tracks this. Ack, Big Brother! I did rewind the 1 ameriquest ad on the plane to see what the hubbub on the Live Thread was about. (and yes - they were supposed to LOOK LIKE they were having sex on the plane and had been caught).
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