Actually, it probably would. It is trademarked which is legal protection. The Seahawks can't use it any more than they can sell merchandise with the trademarked phrases, "Have it your way" or "Coke is it."
I understand how a trademark provides protection, but I didn't think you could trademark items that were already being used by others. Can't the Seahawks, and others, claim prior use and make the Aggies defend thier trademark? (OK, no more lawyer playing for me. I'm in over my head.)
But if they specifically obtained the trademark for the purposes of intercollegiate marketing, then they don't have a leg to stand on.
It's somewhat trivial and spiteful. If the Hawks had gone down in the playoffs, we wouldn't be hearing squat about it.
Employment for lawyers.
I think the Hawks oughta just tell em "We'll keep it on the PRO level, you keep it on the collegiate. And if you persist in making azzes outa yourself, we will NEVER EVER EVEN IF HELL FREEZES OVER draft anybody from A&M"