But if they specifically obtained the trademark for the purposes of intercollegiate marketing, then they don't have a leg to stand on.
It's somewhat trivial and spiteful. If the Hawks had gone down in the playoffs, we wouldn't be hearing squat about it.
Employment for lawyers.
I think the Hawks oughta just tell em "We'll keep it on the PRO level, you keep it on the collegiate. And if you persist in making azzes outa yourself, we will NEVER EVER EVEN IF HELL FREEZES OVER draft anybody from A&M"
That's just not true from a legal standpoint.
Starbucks Coffee can't use "Have it your way" by arguing that Burger King's trademark only applies to hamburgers.
If you want to argue that all trademarks should be abolished, fine. That's a different debate. But you can't argue that some should be respected and some shouldn't depending on your allegiance to a particular football team.