Vermeil understood the importance of keeping the opposing D guessing. Faulk, now sadly past his prime, was great in every aspect of being an RB, they won by doing the same thing with him the Chargers did with LT last night (and then giving the ball to Holt and Bruce often enough to really confuse the other team). I always thought the cruelist thing the Rams could do during that era was a twin WR set then sending Faulk into the area where Holt and Bruce just left, there was simply no way to effectively cover all three with that kind of pattern, one was always open.
I remember in the 2001 NFC title game Martz actually gave Faulk the ball when they were losing to Philly and he won the game for them. Then the following week Martz forgot about him in the Super Bowl.