I remember in the 2001 NFC title game Martz actually gave Faulk the ball when they were losing to Philly and he won the game for them. Then the following week Martz forgot about him in the Super Bowl.
Martz is dorky. For a while they talked every single game about the Faulk factor, every talking head in the NFL knew the 25 touches stat, except Martz. I think they finally got tired of the sad comedy of talking about how the Rams always win IF and then watch Martz only give Faulk the ball like 10 times. I honestly don't think the Rams could be a worse managed team if they just grabbed some guy out of the stands every game and gave him the play sheet, why he hasn't gotten the axe yet I couldn't possibly guess (well I could hazard a guess but thinking of Georgia Frontier that way makes me ill).