ESPN: Burk plans to protest new NHL ad campaign

ESPN ^ | 9/23/05 | ESPN WIRES

[rwilson99]

The NHL's new advertising campaign is getting attention, but not the kind it was likely hoping for.

According to a report from The Canadian Press, Martha Burk, the chair of the National Council of Women's Organizations, said she intends to write letters of protest to the NHL and NBC over the NHL's new ad campaign, which is set to begin next week.

The first spot, titled "It's Time," shows a player (an actor, not an NHL player) in a locker room, surrounded by candles and accompanied by a woman who ceremoniously helps him don his hockey garb. The ads feature quotes from Sun Tzu's "The Art of War" along with dramatic camera work and music reminiscent of the film "Braveheart."

Burk told The Canadian Press that the ad is "offensive on many levels."

[rwilson99]

Free publicity for the best sport on earth. Bring it Martha.

[HitmanLV]

It's incomprehensible on many levels. Not offensive.

[camle]

sounds like someone needs a life.

[Phantom Lord]

Hey Martha, get your bitch ass in the kitchen and make me some pie!

[Red Badger]

You wouldn't want to eat it............

[A message]

Step away Martha, just step away... time for you to shave your underarm hair.

[Uncle Joe Cannon]

I thought they supported having women in locker rooms? I guess that's only when they make the male football player feel awkward, while he is trying to get changed.

[frogjerk]

[randog]

Free publicity for the best sport on earth. Bring it Martha.

And free publicity for Martha, and it gives the media something to talk about. Win-win-win all the way around.

[Moral Hazard]

I'm desperately trying to work up the energy to care, but so far it's just not happening.

[Corporate Law]

This is so freakin' ridiculous.

[rdb3]

This is interesting. When Sam Francis was still six feet above the ground, he wrote a column excoriating Terrell Owens and s white actress for a similar commercial. I'd venture to guess that both characters in this NHL (Go Stars!) commercial here are white.

So I guess this would have been fine with Francis.

If you want a Google GMail account, FReepmail me.
They're going fast!

[dts32041]

NHL (you mean they still exist) I thought we were rid of them.

[frogjerk]

[To Hell With Poverty]

OMG that picture's killin' me!! HA!

[builder]

My give-a damn is busted.

About Martha and Hockey.

[sgtbono2002]

Hockey?? I thought they quit playing last year because the players thought the owners were making too much money.

Like the baseball strike, I dont care if I ever see these twits play again.

[toothfairy86]

Hey, they stole that scene from that Tom Cruise movie IIRC "The Last Samurai". When's Tom gonna chime in with his opinion. As the late "Badger" Bob Johnson used to say "It's a great day for hockey!"

[noblejones]

Went to the Masters a couple of years ago and purposely went by to check out Martha's "protest." There weren't even twenty people there. Such a groundswell of support.