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RFID Experts Launch New Software Company
Computer World ^ | AUGUST 03, 2005 | John Blau

Posted on 08/07/2005 11:07:56 AM PDT by nickcarraway

AUGUST 03, 2005 (IDG NEWS SERVICE) - Newly launched TrueDemand Software Inc. aims to deliver a suite of radio frequency identification (RFID) applications designed to help retailers and manufacturers derive greater value from data generated by the emerging smart-tag technology.

The Los Gatos, Calif.-based company, which opened its doors to business on Monday, is co-founded by two well-known experts in the RFID sector: Hau Lee, professor of management science and engineering at Stanford University's Graduate School of Business, and Raymond Blanchard, SAP AG's former Auto-ID business development director for its manufacturing business solutions group.

The CEO is Eric Peters, who previously served as a senior vice president at supply chain software vendor Manhattan Associates Inc. Peters also worked at consulting company Accenture Ltd.

TrueDemand is developing business applications and predictive analytics tools that it says will, among other things, help companies better monitor their inventory before products run out of stock and make a more accurate forecast of demand.

The software, which is being tested by several companies and is expected to ship later this year, will combine data from RFID tags with data generated with point-of-sale and logistics applications to help retailers and manufacturers make their forecasts. This information, in turn, can be fed into ERP and business analytics systems.

Several big retailers, including Wal-Mart Stores Inc. and Germany's Metro AG, have required their top suppliers to begin tagging pallets with RFID chips earlier this year.

TrueDemand is backed by $6 million in funding from Mayfield and Bay Partners.


TOPICS: Business/Economy; Computers/Internet; Conspiracy; Local News; Miscellaneous; Science; Society
KEYWORDS: losgatos; rfid; siliconvalley; software; technology

1 posted on 08/07/2005 11:07:57 AM PDT by nickcarraway
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To: martin_fierro

ping


2 posted on 08/07/2005 11:08:08 AM PDT by nickcarraway (I'm Only Alive, Because a Judge Hasn't Ruled I Should Die...)
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To: nickcarraway

It's the future, folks.


3 posted on 08/07/2005 11:11:09 AM PDT by brivette
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To: nickcarraway

I'm waiting for the hackers to come up with RFID spoofing software. :)

Your box of cerial has been 0wned! :)


4 posted on 08/15/2005 2:18:48 PM PDT by anymouse
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