Posted on 05/16/2005 3:55:37 PM PDT by Perdogg
LOS ANGELES - Paris Hilton likes her burgers spicy. The hotel heiress, actress, jewelry designer and entrepreneur will star in a television commercial next week in which she will slap suds on the side of a Bentley automobile and chomp on a thick burger while clad in a skimpy black bathing suit.
Hilton will perform the feat to a rock version of the song "I Love Paris in the Springtime."
The ad for the fast-food chain Carl's Jr. will feature Hilton's signature tag line, which doubles as a reference to the barbecue sauce and jalapenos-pepper laden sandwich — "that's hot."
The 30-second spot will debut nationally on the syndicated show "Entertainment Tonight," on May 17, then go into regular rotation in Western states where Carl's Jr. does business. In late June, the ad will be shown across the midwest to tout a similar sandwich at the company's Hardee's restaurants.
"We're working on trying to make Paris Hilton famous," joked Andrew Puzder, president and chief executive of CKE Restaurants Inc., which owns the two fast food chains.
The company is known for its racy television ads, one of which featured a woman eating a burger while riding a mechanical bull. Another starred Playboy magazine founder Hugh Hefner and several playmates. That ad was condemned by televangelist the Rev. Robert Schuller.
The two chains also tout huge, dripping burgers at a time when other fast-food restaurants are offering more healthy alternatives.
Puzder said his company's ad agency suggested using Hilton.
"She's very appealing to our demographic," which he described as young, hungry guys.
"And it turns out she really loved the burger we wanted her to promote," Puzder said. "We did see her eat a couple of them at the shoot."
The company will feature a 60-second version, which Puzder promises will be "racier," on its Web sites.
I report, you decide
http://www.chrisapplebaum.com/carlsjrparis.html
In other news she dies on her knees in House of Wax. Fancy that.
Mr. Blonde wrote:
In other news she dies on her knees in House of Wax. Fancy that.
--> I wouldn't be surprised! That's a very funny comment you made LOL
So I suppose her chance at doing an ad for PETA just went west.
Am I the only man in America that thinks Paris Hilton is homely?
It's $6 for a fast food burger that's obscene, not the commercial.
I think she is overexposed but she isn't ugly.
Bull, they know it, and I know it.
She's about as likely to eat that burger as democrats are to renounce tax hikes.
If pretended to eat it, she probably made herself puke it back out.
I haven't eaten at Hardee's (which is Carl Jr in Virginia and NC) in ages. I stopped in one in Dinwiddie VA going home for Christmas and was shocked to see that they don't sell regular cheeseburges anymore, just White Castle type mini cheeseburgers.
I quit wanting to eat at Carl's Jr with the whole "slurp, slop, chew" commercial campaign of a few years ago. If those people were eating at my table, I'd ask them to leave. Gross!
Paris Hilton won't bring me back. (other than her money, I don't see the attraction)
You mean the Chilli hamburger commercial?? I couldn't believe the "fist eating" one.
If my dog had a face like Paris's, I'd consider shaving it's bottom and teach it to walk backwards.
The ones where it was like they had the microphone in the person's mouth and you heard every slurp, snort, gasp, chew...it made me sick to listen to that crap.
Ewwwww, that's gross.
I think her sister is better looking myself. Neither are that great though, but they aren't offering just looks are they?
Why was it filmed all in green?
Probably both
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