Ukrainian women seem to like the 'white' as well.
Posted on 05/06/2005 4:46:11 PM PDT by pissant
A winery took up the age-old question, What do women want, and came up with this answer: A lower-alcohol wine.
The new product, White Lie Early Season (search) chardonnay, bucks the trend of "fruit bomb" wines that carry a hefty alcoholic punch. It clocks in at 9.8 percent alcohol compared to the 13 and 14 percent found in some vintages.
With its curly scripted label and "wink-wink" marketing — corks stamped with white lies, such as "I got it on sale" — Beringer Blass Wine Estates (search) is aiming squarely at women, consumers who some wine marketers believe have been largely ignored by the wine industry.
An all-woman research and development team worked on the wine, which is scheduled to start selling in major national markets in May for less than $10 a bottle.
The reason behind White Lie's lower alcohol is that it's made from grapes picked earlier, when sugar levels are lower. Technology is used to extract a little more of the alcohol.
The approach is quite a change from the recent "hang time" trend of letting grapes stay on the vines longer in pursuit of ever fuller flavor.
"There were a bunch of us sitting around saying, You know what? We don't need all that alcohol," said Tracey Mason, director of global innovation for Beringer Blass. "We really wanted to create a wine for everyday consumption that tasted great."
The idea is to enjoy a little wine without the "fuzz factor."
"We're all juggling so much," said Mason. "If you can have what you want but cut out a little bit of what you don't want, we felt like that would be a really positive thing to do."
(Excerpt) Read more at foxnews.com ...
I'm just amazed at how so many Zinfandels these days get up near the 18% mark. That's approaching MD 20/20 territory if you ask me.
Real women and real men drink Scotch!
Cabernet is for men. Merlot is for women. Shiraz/Syrah is for Metrosexual trendites.
Uhmmmmmmm...why don't you just drink less wine?
MD 20/20 on the rocks. yum
So gals will have 3 or 4 glasses of the stuff instead of just 1 or 2 to get to the "fuzz factor". Sells more wine.
My wife likes Grappa - and she's better for it.
Yep. Now we'll have to have 2 bottles with dinner
Me too.
That is a stupid rule. True wine lovers enjoy all of them.
Real alcoholics, (like me), drink Zephyrhills (spring water)! 15 years clean and sober this week! One day at a time.
Ukrainian women seem to like the 'white' as well.
wow! Awesome! F...g Unbelievable!!Congratulations!
We are sooo glad you are drinking spring water!ha.
Hey, does anybody remember Andre champaign? In the 70's it was $3. a bottle...and not that bad.
The Boston 11 o'clock news (Channel 7 WHDH) did a segment on this tonight. The male news anchor laughed at the name "White Lie" and said it sounded like "White Lightning"!
How about Thunderbird!
I'll take everclear on the rocks.
Click to be added or removed.Better late than never ping.
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