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Bad news
MacWorld: MacCentral ^ | April 27, 2005 05:35 PM | By Jason Snell

Posted on 04/27/2005 10:24:29 PM PDT by Swordmaker

Bad news

I’m not saying there’s an active conspiracy against Apple out there… but perhaps there’s a conspiracy of ignorance at the San Francisco Chronicle?

For two days in a row, the Chronicle — the newspaper of record in Macworld’s hometown — has published stories with deeply confused and misleading headlines related to computer topics.

Tuesday it was a story about Microsoft’s preview of Longhorn, the laughably late new version of Windows that will be available late next year. Next year. The main headline, Opening new Windows, was okay, I guess, but the headline on the “jump” section of the story? Windows Longhorn nearing completion.

Nearing completion? If Longhorn is nearing completion, I’m nearing retirement. (That’s a joke, son — I was born in 1970.)

Today’s Chronicle headline faux pas was in the newspaper’s story about a spot of unfortunate business between Apple and Wiley Books. The headline? Apple yanks book on Jobs. The jump headline? Apple bans unauthorized biography of Jobs.

Okay, people. Let’s get this straight: the story is not that Apple has banned a book about Steve Jobs from the company’s retail stores. If you’ve ever been in one of those stores, you know that the book selections are very focused on publications of the how-to variety. Even if Steve Jobs had written his own autobiography, it’s doubtful that he’d stock copies at the checkstand like they do with Sam Walton's book at Wal-Mart.

The story is that Apple’s stores have dropped all of the technical books published by Wiley, the same publisher that’s publishing the unfortunately named iCon. The result? Apple Store visitors won’t get to read books like Andy Ihnatko’s Mac OS X Tiger Book, or Bob LeVitus’ Tiger for Dummies.

That’s the story here. Not that Apple’s not stocking a book that they would never, ever have stocked, even if Steve Jobs wrote it himself, with a cover blurb by Bill Clinton and an effusively praiseful foreword by Bill Gates.

San Francisco Chronicle readers, be warned. Read the articles, not the headlines.


TOPICS: Computers/Internet
KEYWORDS: apple; longhorn; microsoft; osx

1 posted on 04/27/2005 10:24:30 PM PDT by Swordmaker
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To: Bush2000; antiRepublicrat; Action-America; eno_; N3WBI3; zeugma; TechJunkYard; ShorelineMike; ...
Main Stream Media misinformation about Apple and Microsoft... PING!

If you want on or If you want on or off the Mac Ping List, Freepmail me.

2 posted on 04/27/2005 10:25:58 PM PDT by Swordmaker (tagline now open, please ring bell.)
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To: Swordmaker

Its the SFC - expecting competence from them is like expecting John Kerry to have signed his form 180 before the election.


3 posted on 04/27/2005 10:30:50 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Swordmaker

"The story is that Apple’s stores have dropped all of the technical books published by Wiley" because Steve Jobs wanted to punish Wiley for publishing the bio.

Here's some info from (I think) the Levy book about Jobs.

He's adopted.

One of the professional managers Apple (Markkula) brought on board to run the place once had to take Steve out into the parking lot (where a number of meetings were held in the early days of Apple) and tell him he had to go home and shower, because no one could stand his BO.

Jobs once got carotene poisoning from eating a diet almost exclusively of carrots.

He's a vegetarian, has been a fruitarian, and even tried breatharianism of a sort, fasting for weeks at a time ("After three days you feel great. After three weeks you feel fantastic.").

Jean Louis Gassee used to get tinkled off that Jobs always parked in a handicapped spot nearest the employee entrance, so he waited for Jobs to arrive one day, and told him he didn't realize that applied to the emotionally handicapped.

:')


4 posted on 04/27/2005 10:38:16 PM PDT by SunkenCiv (FR profiled updated Monday, April 11, 2005. Fewer graphics, faster loading.)
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To: Swordmaker

Apple Sticks it to Wiley To Protest Jobs Biography
http://www.dvorak.org/blog/?p=1865

Apple Pulls 'For Dummies' Books To Protest Jobs Biography
http://www.linuxinsider.com/story/news/1160090ANRXK.xhtml

3-Percent Market Share Bonanza
http://www.dvorak.org/blog/?p=1006


5 posted on 04/27/2005 10:45:17 PM PDT by SunkenCiv (FR profiled updated Monday, April 11, 2005. Fewer graphics, faster loading.)
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To: Swordmaker
I'm not as certain as you on this one Swordmaker. First, I'm certain that a book written by Jobs would be displayed prominently at all Apple Stores. No doubt. And Steve has every right to ban an unauthorized book about him. He also has the right to ban other books by the publisher to make his point. He's an idiot if he does, but he has that right. They're his stores. We won't know for certain until we actually verify that this publishers books are still in Apple Stores in the next weeks and months. (1970, let's see, that makes you.... :-)
6 posted on 04/27/2005 10:47:49 PM PDT by Leonard210
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To: Leonard210

I didn't write the artivcle, Leonard. It was from MacWorld...

Thanks for making me only 25... but 1970 was about 3 years after I graduated from High School... ;^)>


7 posted on 04/27/2005 11:04:23 PM PDT by Swordmaker (tagline now open, please ring bell.)
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To: SunkenCiv

"One of the professional managers Apple (Markkula) brought on board to run the place once had to take Steve out into the parking lot (where a number of meetings were held in the early days of Apple) and tell him he had to go home and shower, because no one could stand his BO."

Dayum!


8 posted on 04/27/2005 11:50:23 PM PDT by Stellar Dendrite (How soon will the U.S.A. be U.S.S.A.?)
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To: Swordmaker
I didn't write the artivcle

Holy Cow! Swordmaker is an ancient Roman!

9 posted on 04/27/2005 11:54:14 PM PDT by Woahhs (America is an idea, not an address.)
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To: Woahhs
Holy Cow! Swordmaker is an ancient Roman!

You would prefer "art4cle, perhaps?

Guess I better get the nail clippers out...

10 posted on 04/28/2005 12:12:20 AM PDT by Swordmaker (tagline now open, please ring bell.)
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To: Woahhs
Thanks for making me only 25... but 1970 was about 3 years after I graduated from High School... ;^)>

Not only am I fumble fingered tonite... I am numerically challenged as well... 35 ... sheesh...

11 posted on 04/28/2005 12:14:33 AM PDT by Swordmaker (tagline now open, please ring bell.)
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To: Swordmaker

As best I can guess, you're about LII. Give or take a V.

:o>


12 posted on 04/28/2005 12:26:19 AM PDT by Woahhs (America is an idea, not an address.)
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To: Woahhs

I'll be

LIV on DIES LVNÆ VI JVNIVS MMV

Check out this neat site:

http://www.guernsey.net/~sgibbs/roman.html


13 posted on 04/28/2005 12:38:52 AM PDT by Swordmaker (tagline now open, please ring bell.)
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To: Woahhs

Note, age may be adjusted + or - II years to maintain privacy...

;^)>


14 posted on 04/28/2005 12:40:41 AM PDT by Swordmaker (tagline now open, please ring bell.)
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To: Swordmaker
I'll be LIV on DIES LVNÆ VI JVNIVS MMV

And you don't look a day over XXVIIII... who'd a thunk?

15 posted on 04/28/2005 12:46:38 AM PDT by Woahhs (America is an idea, not an address.)
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To: Swordmaker
Oops. Didn't realize it was a MacWorld article. (25, 1970, 3 years...hey, that makes you my generation! I knew someone with the depth of your knowledge couldn't be that young. :-)
16 posted on 04/28/2005 7:05:32 AM PDT by Leonard210
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To: Swordmaker

But the masses are a$$es and will believe what they have been programed to get.


17 posted on 04/28/2005 7:11:50 AM PDT by tiamat (Some days, it's not even worth chewing through the restraints.)
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To: Leonard210

Well put.


18 posted on 04/28/2005 8:16:07 AM PDT by SunkenCiv (FR profiled updated Monday, April 11, 2005. Fewer graphics, faster loading.)
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