Look out S.F., here comes the Onion

San Francisco Chronicle ^ | 1/29/5 | Dan Fost

[SmithL]

Relationship Beats Second-Quarter Expectations.

Jersey City, N.J. -- Kirk Herman and Deanna Greunwald surprised friends by exceeding second-quarter expectations for their relationship Monday.

Now there's a business story people would read.

That's what the folks who run the Onion are betting on. The satirical weekly newspaper that expertly mocks traditional newspaper style is coming to the Bay Area, with hopes that its snarky, funny news spoofs will attract enough readers to pick off some local advertising.

Many fans who know the Onion from its Web site, www.theonion.com, don't realize the outfit started as a weekly newspaper in Madison, Wis., in 1988. It has since expanded to include the Web operations, and moved its editorial and advertising headquarters to New York City. But the Onion also publishes print editions in New York, Chicago, Milwaukee, Minneapolis and Denver-Boulder, Colo.

San Francisco is next.

[SmithL]

SF doesn't need another parody of a newspaper.

[martin_fierro]

The SF Chronic is a masterpiece of journalism compared to its mentally-handicapped sister to the south, The San Jose Murky News.