Posted on 12/13/2004 9:22:24 AM PST by martin_fierro
Wonderbra recalls bra after cleavage plunger pops
LONDON (AFP) - The creator of cleavage-making Wonderbra said it was recalling its latest invention after women complained their bras were snapping from the strain.
The bra, called the Deep Plunge Clearly Daring and made for diving necklines, went on sale in Britain last month, but its makers said it had received complaints that the strap connecting the two cups had broken while being worn.
The company Playtex, which like Wonderbra is also owned by Sara Lee Intimate Apparel, blamed the breakage on a "manufacturing fault" and said it only applied to a small number of products in an early production batch.
The 22-pound (42-dollar, 32-euro) brassiere would be back on the racks in January, the company said.
But it means the design will likely miss out on making an appearance beneath open-bodiced blouses and dresses on show at racier holiday parties this season.
Another Wonderbra designed for very revealing dresses, dubbed the "Deep Plunge Beyond Belief", was not affected by the recall, the company said.
Wonderbra burst onto the scene in 1994 with eye-opening ads starring supermodel Eva Herzigova, promising extra lift and cleavage through a pushed-up and squeezed-in support system.
Heralded as marking the come-back of the cleavage, Wonderbra has since lost some of the media fanfare but continues as a strong seller for Sara Lee.
The US intimate apparel giant also has a hit with its pantyhose Smooth Illusion, which promise to make the wearer's bottom appear five pounds (two kilograms) lighter.
Supermodel 'Maja' unveils a Wonderbra billboard in New York's Times Square. The creator of cleavage-making Wonderbra said it was recalling its latest invention after women complained their bras were snapping from the strain.(AFP/Getty Images/File/Peter Kramer)
Did anyone see the 'exploding implant' epidsode on Mythbusters?
(Twas funny on so many levels)
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WonderBra is like false advertising, and women who wear them should also be required to wear a tag that says "Objects You Are Staring At May Be Smaller Than They Appear"
Ping a ling
I always wonder what is inside many brands of bras.
I wanted to market a product of my own design that I called "The Wonder Brief!" For those that really wanted to strut their stuff it came with an optional root boot. Never really got it off of the ground.
*groan*
NOT my fault.
Nobody doesn't like Sara Lee
Putting pressure on body tissue like that has to have a negative long term effect, don't you think? I mean isn't it akin to Chinese foot binding?
You want cheesecake with that?
SO9
ROTFL... Sort of like my "Pager Panties" idea from years back. I personally thought that many corporate women would LOVE to be able to enjoy long boring meetings by setting their pager on "Vibrate", and have people continuously page them.
Sigh. So many good ideas, so little capital.
Chinese foot binding?
When they do that they pull the toe nails off and put them on almond cookies
If one needs a Wonderbra, what's there to provide a strain?
The "I can't believe it explodes Bra"... The REAL "Cross Your Heart" Bra (and fingers)... "They Lift and Separate"...
There are many of us men that would be glad to help support the over endowed... Let's give them a hand guys...
What a Boob! (I know... *groan*)
Xena's Guy posits that they're called Wonderbras because when you get us out of 'em, you wonder what the hell happened.
ROTFLMAO...
LOL!
Go here: The 50 Most beautiful women ( of the celebrity world)
Scroll down to the bottom of the home page to see the list and the pics..
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