Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

Skip to comments.

Was It Something I Said? (Left-wing think tank urges Dems to drop these 45 terms that turn off normies)
ThirdWay.org ^ | Published August 22, 2025 | Third Way

Posted on 08/24/2025 11:15:10 AM PDT by E. Pluribus Unum

To: All Who Wish to Stop Donald Trump and MAGA

From: Third Way

For a party that spends billions of dollars trying to find the perfect language to connect to voters, Democrats and their allies use an awful lot of words and phrases no ordinary person would ever dream of saying. The intent of this language is to include, broaden, empathize, accept, and embrace. The effect of this language is to sound like the extreme, divisive, elitist, and obfuscatory, enforcers of wokeness. To please the few, we have alienated the many—especially on culture issues, where our language sounds superior, haughty and arrogant.

In reality, most Democrats do not run or govern on wildly out-of-touch social positions. But voters would be excused to believe we do because of the words that come out of our mouths—words which sound like we are hiding behind unfamiliar phrases to mask extreme intent.

Why the tortured language? After all, many Democrats are aware that the words and phrases we use can be profoundly alienating. But they use it because plain, authentic language that voters understand often rebounds badly among many activists and advocacy organizations. These activists and advocates may take on noble causes, but in doing so they often demand compliance with their preferred messages; that is how “birthing person” became a stand-in for mother or mom. And if we don’t think more carefully about our language, many in America will be banking on help from Donald Trump and Republicans, because Democratic levers of power will be few and far between. 

In this memo, we are putting a spotlight on the language we use that puts a wall between us and everyday people of all races, religions, and ethnicities. These are words that people simply do not say, yet they hear them from Democrats. Over the years we’ve conducted, read, and analyzed hours upon hours of focus groups, and we’ve yet to hear a voter volunteer any of the phrases below except as a form of derision or parody of Democrats. We’re not talking about techno-speak, like net-zero and climate resiliency. Those words put up their own Ivy League walls between policymakers and voters. Here we are focusing on the eggshell dance of political correctness which leaves the people we aim to reach cold or fearful of admonishment.

Finally, we are not out to police language, ban phrases or create our own form of censorship. Truth be told, we have published papers that have used some of these words as well. But when policymakers are public-facing, the language we use must invite, not repel; start a conversation, not end it; provide clarity, not confusion.

Therapy-Speak

These words say “I’m more empathetic than you, and you are callous to hurting other’s feelings.”

Be aware of words proliferating in elite circles that have closed off open conversations and have made it uncomfortable for many people to engage in hard topics.

Seminar Room Language

This language says “I’m smarter and more concerned about important issues than you. Your kitchen table concerns are small.”

When we use words people don’t understand, studies show that the part of their brain that signals distrust becomes more active, undermining our ability to reach them.

Organizer Jargon

These words say “we are beholden to groups, not individuals. People have no agency.”

Democrats can fight for the poor, the hungry, the homeless, and immigrants more effectively if they speak in everyday language and in the language of those most affected by these issues.

Gender/Orientation Correctness

These say “your views on traditional genders and gender roles are at best quaint.”

Standing up to MAGA’s cruel attacks on gay and transgender people requires creating empathy and building a broad coalition, not confusing or shaming people who could otherwise be allies.

The Shifting Language of Racial Constructs

These words signal that talking about race is even more of a minefield. You will be called out as racist if you do not use the latest and correct terminology.

As we fight racism and discrimination, we should reflect upon whether the words we are using are part of the reason Democrats are losing support from all non-White voter groups. We must know when to take a step back and listen, instead of peppering our websites, fundraising asks, and newsletters with sociology buzzwords.

Explaining Away Crime

This says: “The criminal is the victim. The victim is an afterthought.”

People deserve to feel safe where they live, work, and go to school, and we can’t defend the progress we’ve made on criminal justice reform or hope to make more unless we acknowledge that reality in plain terms.

Conclusion

Some will take issue with the inclusion of words or phrases we ask Democrats to avoid when talking to the public. And to reiterate, we have used some of these phrases in our own writings in the past.

Before you draft your angry tweet thread, think about conversations with persuadable voters in your own life—especially friends, family, and co-workers—and consider whether the use of the language above would help or hurt your case. Recognize that much of the language above is a red flag for a sizable segment of the American public. It is not because they are bigots, but because they fear cancellation, doxing, or trouble with HR if they make a mistake. Or they simply don’t understand what these terms mean and become distrustful of those who use them. So instead, they keep quiet. They don’t join the conversation, they leave it.

We will never abandon our values or stop doing things to protect those who need help, encouragement, trust, a second chance, acceptance, a fair shake, and the opportunity to pursue life, liberty and happiness. But as the catastrophe of Trump 2.0 has shown, the most important thing we can do for these people and causes is to build a bigger army to fight them. Communicating in authentic ways that welcome rather than drive voters away would be a good start.


TOPICS: Humor; Weird Stuff
KEYWORDS:
Navigation: use the links below to view more comments.
first 1-2021-36 next last

1 posted on 08/24/2025 11:15:10 AM PDT by E. Pluribus Unum
[ Post Reply | Private Reply | View Replies]

To: E. Pluribus Unum

Key takeaway: Hide your beliefs by dropping your real vocabulary. Sneak up on the normies by pretending to talk like regular people.


2 posted on 08/24/2025 11:18:42 AM PDT by ClearCase_guy (Society has no reward for following the rules any more)
[ Post Reply | Private Reply | To 1 | View Replies]

To: E. Pluribus Unum

Democrats are aware that the words and phrases we use can be profoundly alienating.

Fear of ass noises


3 posted on 08/24/2025 11:20:23 AM PDT by Vaduz
[ Post Reply | Private Reply | To 1 | View Replies]

To: E. Pluribus Unum

For anybody that bought into this idiocy the only explanation has got to be mental illness........WTF man.....SMH


4 posted on 08/24/2025 11:21:27 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: ClearCase_guy

Some of the rats are beginning to figure out they need to hide who they are again. They got cocky and said what they believe out loud and it cost them in 24.


5 posted on 08/24/2025 11:21:55 AM PDT by gibsonguy ( )
[ Post Reply | Private Reply | To 2 | View Replies]

To: ClearCase_guy

And here is the key: “When we use words people don’t understand, studies show that the part of their brain that signals distrust becomes more active, undermining our ability to reach them.”

The leftists really think they are smarter than the average Joe, maybe because of their dumb downed academic accomplishments?


6 posted on 08/24/2025 11:23:18 AM PDT by sonofagun (Some think my cynicism grows with age. I like to think of it as wisdom!)
[ Post Reply | Private Reply | To 2 | View Replies]

To: ClearCase_guy

Indeed.


7 posted on 08/24/2025 11:27:28 AM PDT by Falcon4.0
[ Post Reply | Private Reply | To 2 | View Replies]

To: ClearCase_guy

Well said, FRiend. That is it exactly.

Exactly.


8 posted on 08/24/2025 11:31:50 AM PDT by rlmorel (Factio Communistica Sinensis Delenda Est.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: sonofagun

I’ve been making fun of the way leftwing academics talk for a long time — A hermaneutic solution cannot be found within the systemic reification of patriarchal manifestation of oppositional compliance to the matrilinear coalescence of substantive accretion.

They think that stuff makes them look smart. But even they don’t know what they’re saying.


9 posted on 08/24/2025 11:32:09 AM PDT by ClearCase_guy (Society has no reward for following the rules any more)
[ Post Reply | Private Reply | To 6 | View Replies]

To: E. Pluribus Unum

I prefer they stop talking completely...


10 posted on 08/24/2025 11:37:17 AM PDT by Common Sense 101
[ Post Reply | Private Reply | To 1 | View Replies]

To: E. Pluribus Unum

But, but, but - these are the words that make average IQ liberals ‘look smart’. The insiders ‘buzz words’.

If you don’t know them you’re not one of the ‘cool kids’ and not in the club. But if you’re not allowed to use the secret words and YOU try to talk you’ll look like a fool. Or stupid or not cool. And that’s where the MSNBC idiots are now.

Gads they’re gonna hate giving up their little ‘I’m so superior’ buzz words. They’ve got nothing to say - it’s gonna be fun watching them.


11 posted on 08/24/2025 11:37:36 AM PDT by GOPJ (Superman joined ICE - - Lex Luthor drinks Bud light, drives a Jaguar and is a registered democrat)
[ Post Reply | Private Reply | To 1 | View Replies]

To: E. Pluribus Unum

The “Third Way” is concerned that their fellow Communists, Marxists and Criminals won’t Lie as well as they could.


12 posted on 08/24/2025 11:40:00 AM PDT by Navy Patriot (President Trump Decisively Won Popular & E.C., Celebrate Recivilization!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: E. Pluribus Unum

Rush’s Undeniable Truth of Life: Words Mean Things

https://www.rushlimbaugh.com/daily/2021/04/21/undeniable-truth-of-life-words-mean-things/


13 posted on 08/24/2025 11:41:14 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: E. Pluribus Unum

unaliving


14 posted on 08/24/2025 11:42:04 AM PDT by al baby (Whoopie Cushion Goldberg )
[ Post Reply | Private Reply | To 1 | View Replies]

To: al baby

Unpack


15 posted on 08/24/2025 11:44:05 AM PDT by thecodont
[ Post Reply | Private Reply | To 14 | View Replies]

To: V_TWIN

Yep.

Out of all of those, I only found four that I would keep:

Dialoguing:
Reserved only for cartoons or movies where the bad guy is shooting his mouth off in preparation to having their ass handed to him because he spewed from his pie-hole too long. Perfect and funny description as in “I got him only because he was dialoguing and bragging how I was weak, and how he was going to rule the world!” Keep it, because we can use it when we vanquish one of them.

Overton Window:
This is a useful term to describe something. They dislike it because it explains one of their key mechanisms to change, and we like it because it describes one of their key mechanisms to change! Keep it.

Heuristic:
Useful to describe certain scientific related things like junk email filters and such. Keep it.

Existential threat to [climate, the planet, democracy, the economy]:
This is a very useful description is used appropriately. However, Leftists use it to describe everything from losing your car keys to anything Trump does. If they used it to describe a meteor the size of Long Island hitting the Earth, or a full-on nuclear exchange, that would be fine and I use it in the correct context when I use it, so I say...keep it.


16 posted on 08/24/2025 11:44:46 AM PDT by rlmorel (Factio Communistica Sinensis Delenda Est.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: E. Pluribus Unum

May as well pass out muzzles, democrats won’t be able to communicate.


17 posted on 08/24/2025 11:57:41 AM PDT by bigbob (If thou doth eff around, thou wilt findeth out)
[ Post Reply | Private Reply | To 1 | View Replies]

To: E. Pluribus Unum

I think this is kind of huge. The dim’s ideas and ideology both stink, but they can’t admit the failures cause that would suggest Conservatives ideas have merit. Just this simple step admitting that these stupid names and phrases are horses**t or at least making them look bad is one they had to be dragged to kicking and screaming.

It’s not a true awakening or epiphany on their part but it’s fun to see them have to admit even this much.


18 posted on 08/24/2025 12:03:36 PM PDT by bluescape
[ Post Reply | Private Reply | To 1 | View Replies]

To: E. Pluribus Unum
Quite a list, but to add some to it, and in one paragraph, there is this:

"...intersections with race, ethnicity, coloniality, class and ability, the sex/gender system of oppression has long served as a taxonomizing apparatus. And yet, the literary, in league with anticolonial, civil rights and LGBTQ social movements,...animates the liberatory potential of imagining embodied relations otherwise... representations of gender and sexuality can leverage critiques against normativity...Taking our transnational cue from subjugated knowledges and intersectional epistemologies, we’ll constellate the diverging genealogies and methodologies...
Against the traffic of binary opposition, we’ll index the possibilities of intimacy and performativity... As a class collective, our aim is to read and reread as well as write and rewrite texts that interrogate and complicate how gender and sexuality, as contested sites of pleasure and pain, are embodied and experienced."
This counts toward the methods requirement for the major. Prerequisite: ENGL 103 or 104. Open only to first-year and sophomore students.

Author is Brianna Thompson, who teaches courses in American women’s literature, queer theory and utopias/Afrofuturism at Kenyon college (founded by Episcopal Bishop in 1824). Course is Reading and Writing Gender and Sexuality ENGL 214, https://www.kenyon.edu/academics/departments-and-majors/english/academic-program-requirements/courses-in-english/

Such a feminist wordcrafter in wokeducation, warring against what God ordained, and who is employed from a college founded in 1824 by Episcopal Bishop Philander Chase, be has a potential candidate ("Brianna Thompson") for the office of implementation of WOKE policies under the auspices of a Council of Transexuality.

19 posted on 08/24/2025 12:05:08 PM PDT by daniel1212 (Turn 2 the Lord Jesus who saves damned+destitute sinners on His acct, believe, b baptized+follow HIM)
[ Post Reply | Private Reply | To 1 | View Replies]

To: thecodont

“Stakeholder” is my favorite most hated Lefty-speak word.


20 posted on 08/24/2025 12:06:20 PM PDT by E. Pluribus Unum (Democrats are the Party of racism, anger, hate and violence.)
[ Post Reply | Private Reply | To 15 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-36 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson