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Former Biden Spox Bombs With Key Demo In New MSNBC Prime-Time Slot After Only One Episode
Daily Caller ^ | May 10, 2025 | Staff

Posted on 05/10/2025 4:13:30 PM PDT by Red Badger

After a hyped debut, MSNBC’s latest offering, “The Briefing,” hosted by former White House Press Secretary Jen Psaki, is tanking where it matters most: the key 25-54 age demographic.

Psaki’s second episode on Wednesday saw viewership plummet — shedding nearly half of her total audience and more than half in the advertiser-coveted demo, Fox News reported. “The Briefing” pulled in just 65,000 viewers in the 25-54 group Wednesday night, down from 139,000 the night before, according to the outlet. Total viewership also dropped to 1 million from 1.2 million.

Reruns of “Friends,” “Seinfeld,” and even “Paw Patrol” outperformed Psaki with younger adults, according to the outlet.

Fox News’ Sean Hannity continued his dominance with 2.64 million total viewers and 312,000 in the demo Tuesday night — more than quadrupling Psaki’s numbers in both categories. Even CNN’s struggling lineup beat her in the demo, with Kaitlan Collins drawing 75,000 viewers aged 25 to 54, the outlet reported.

MSNBC had handed Psaki the coveted 9 p.m. slot Tuesday through Friday, previously home to Rachel Maddow’s flagship show. Maddow now only airs on Mondays. At the time, Maddow praised Psaki’s insider status, claiming her Beltway connections would make the show better than ever.

While Maddow averaged nearly 2 million viewers and held steady in the demo, Psaki has already shed over 50% of that audience, according to the outlet.

Despite the weak start, Psaki has leaned into progressive politics on air and in interviews — recently calling a potential second Trump term “the most dangerous presidency in my lifetime.” She’s also said she plans to spotlight far-left up-and-comers like Rep. Maxwell Frost (D-FL) and Michigan state Sen. Mallory McMorrow.


TOPICS: Government; History; Politics; TV/Movies
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1 posted on 05/10/2025 4:13:30 PM PDT by Red Badger
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To: Red Badger

When will those people realize that we don’t want what they’re selling. Geez…


2 posted on 05/10/2025 4:20:42 PM PDT by telescope115 (I NEED MY SPACE!!! 🔭)
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To: Red Badger
“Friends,” “Seinfeld,” and even “Paw Patrol” outperformed Psaki

Sure, I would rather watch cartoons about cute dogs than Psaki any day. I mean, is it even a close contest?

3 posted on 05/10/2025 4:25:22 PM PDT by AndyJackson
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To: Red Badger

My advice to Ms. Psaki: pivot! Try something new! I’d suggest telling Joe Biden jokes. You must know a million of them.

Here’s one to get you started:

My conservative grandmother used to be a big Trump supporter, but in 2020 her mail-in ballot was cast for Joe Biden.

No way would she have done that if she were still alive.


4 posted on 05/10/2025 4:25:39 PM PDT by Leaning Right (It’s morning in America. Again.)
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To: telescope115

That’s just it, they can’t believe everybody doesn’t see how great they are.

They are narcissists of the highest order.

They are so full of themselves they are blinded by their own brilliance..................


5 posted on 05/10/2025 4:26:02 PM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: AndyJackson

Had Gilligan’s Island been on, it would have beat her............................


6 posted on 05/10/2025 4:27:10 PM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

RE: Former Biden Spox....

There’s no time for jokes 🤡
even after some tokes ☁️☁️
the old Biden spox 🎤
popularity’s a hoax 👎🦨
with the TV viewing folks. 📺 💤


7 posted on 05/10/2025 4:27:53 PM PDT by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls. )
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To: Red Badger

8 posted on 05/10/2025 4:34:01 PM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: Red Badger

No Worries! Get good ol Al Franken to come bail you out.

On the other hand, Weird Al Yankovic would be draw more viewers and listeners.


9 posted on 05/10/2025 4:51:04 PM PDT by Ronaldus Magnus III (Do, or do not, there is no try)
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To: Leaning Right
My advice to Ms. Psaki: pivot! Try something new!

I'm just afraid it'll be a show called "The Debriefing" and broadcast on OnlyFans.

10 posted on 05/10/2025 4:53:58 PM PDT by Dr.Deth
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To: Red Badger
Reruns of “Friends,” “Seinfeld,” and even “Paw Patrol” outperformed Psaki with younger adults, according to the outlet.

Hilarious! 😂

11 posted on 05/10/2025 5:04:32 PM PDT by Allegra ( Thank you. I appreciate the analogical parallelism.)
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To: Red Badger

People do not like being lied to. Anyone associated with Biden should wander in the desert for forty years.


12 posted on 05/10/2025 5:20:01 PM PDT by griswold3 (Truth Beauty and Goodness)
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To: Red Badger

In two weeks the Indian Test Pattern will bet more viewers.


13 posted on 05/10/2025 5:21:59 PM PDT by bray (It's not racist to be racist against races the DNC hates.)
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To: Red Badger

Talk about tone deaf.did anyone really think she was a good idea?


14 posted on 05/10/2025 5:27:24 PM PDT by HANG THE EXPENSE (Life's tough.It's tougher when you're stupid.)
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To: HANG THE EXPENSE

MSNBC, of course they did................


15 posted on 05/10/2025 5:30:13 PM PDT by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

Lil red lying hood


16 posted on 05/10/2025 6:09:10 PM PDT by Recompennation
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To: Red Badger

Keep up the great work MSLSD...you’re perfect just the way you are.


17 posted on 05/10/2025 6:37:00 PM PDT by Organic Panic (Democrats. Memories as short as Joe Biden's ey)
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To: Red Badger

psaki psuki


18 posted on 05/10/2025 8:17:29 PM PDT by joshua c
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To: Red Badger

Some news opinion hosts, be they liberal or conservative, have believability to the majority of their target audiences. Some other hosts simply don’t have that character trait. Jen Psaki is very experienced speaking on camera about complex political issues, but here it could be that for most viewers, Jen sounds like a very well Paid Liar.

She’s useful as a propagandist. Somewhat similar to how Debbie Wasserman Schultz used to be. Where’s Debbie now?
Discarded on the scrapheap of failed and forgotten Spin Doctors. Jen may have already reached her career high several years ago.


19 posted on 05/10/2025 8:32:00 PM PDT by lee martell
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To: frank ballenger

Nice rhythm. Just follow the bouncing ball!


20 posted on 05/10/2025 8:34:37 PM PDT by lee martell
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